SEO Specialist at Salt South Africa

Duties and Responsibilities:

• Develop and implement comprehensive SEO strategies to drive qualified traffic and enhance organic search visibility
• Lead keyword research initiatives and content optimization efforts to align with user intent and business objectives
• Collaborate with content teams to create and optimize SEO-friendly content across various platforms
• Monitor and improve technical SEO elements including site health, page speed, and mobile usability
• Work closely with developers to implement advanced SEO techniques and structured data
• Conduct regular competitive analysis and stay updated with latest SEO trends and algorithm changes
• Analyze and report on key metrics using tools like Google Analytics, Search Console, Ahrefs, and SEMrush
• Provide actionable insights and recommendations based on data analysis to drive continuous improvement

Requirements:

• Minimum 3 years of SEO experience
• Proven expertise with SEO tools including Ahrefs, SEMrush, and Google Analytics
• Strong understanding of technical SEO, including HTML, CSS, and basic JavaScript
• Excellent analytical skills with the ability to translate data into actionable insights
• Strong communication skills to effectively collaborate with various stakeholders
• Experience in content optimization and keyword research