Shopper Development Manager - Evergreen at Colgate-Palmolive

Job Description

The role of the Shopper Development Manager is to develop and support the partnership between CP and the customer(s) by helping to align CP and Customer strategies and the development and implementation of shopper-based solutions to drive category growth.

MAIN RESPONSIBILITIES:

• Category Knowledge, Business Challenges & Insights 
• Deliver Category Knowledge (Be the shopper expert for the customers)
• Identify insight driven Business Challenges for key customers Joint Category Planning
• Deliver the Retail Category Development Services to their customers aligned with Category management RM priorities and direction
• Develop 3 year shopper plan aligned to customer engagement strategy (for priority customers)
• Develop annual category & shopper plan integrated within Joint Business Planning.
• Recommend customer differentiation opportunities (with CD)
• Shopper Program Development & Activation 
• Activate Shopper programs
• Refine programs to customer shopper & targeted vehicles
• Translate insight and business challenges into recommended category strategies & solutions (activation platforms)
• Deliver regular shopper return on investment reviews for key activities
• Leverage RE/customer-specific shopper insight & customer analytics to Tailor the 5Ps by RE to the customer(s) formats, considering customer strategies and policies
• Communicating 5P targets to Operations and monitoring implementation

REQUIRED QUALIFICATIONS:

• A Bachelor's degree
• Minimum 5 years of experience in a similar role in an FMCG environment