Shopper Marketing Manager: STB MT at Tiger Brands

CATEGORY & SHOPPER UNDERSTANDING

• Motivate for & deliver Shopper Research, extracting key insights & delivering recommended action plans to leverage the associated growth opportunities
• Scope out & evaluate all shopper media platforms & touchpoints across channels/clusters as a basis for media selection in support of shopper plans 
• Undertake deep dive category & basket analytics to identify shopper-led trends, upside opportunities, & potential threats at category & brand across channels/clusters

STRATEGIC SHOPPER PLANS

• Work closely with Marketing to develop strategic shopper plans (incorporating shopper presence, value, & engagement) in support of brand equity building/share gains, innovation launches, & purchasing behaviour to drive brand participation in targeted consumption occasions & usage, determining & managing associated shopper activation budgets 
• Collaborate with Trade Marketing to build Channel/Cluster “Look of Success,” launch GTM plans, & shopper campaigns to deliver the strategic shopper plans as well as Channel/Custer/Customer specific initiatives to take advantage of identified basket conversion opportunities for category / brand.
• Support Trade Marketing in building commercial arguments for customers & providing strategic shopper inputs into Joint Business Planning & Category Reviews.
• Quarterly strategy reviews are to be undertaken and Shopper Marketing Plans revised accordingly in response to changing market dynamics, new opportunities, & Identified risks. 

REVENUE MANAGEMENT

• Work closely with Revenue Management & Trade Marketing to:
• review pack:price architecture by channel/cluster to competitive satisfy shopper needs & optimise range performance for TB & the trade
• determine optimised promotional mechanics & pricing levels by channel/cluster to drive brand switching & profitably build basket size/mix in line with shopper plans

PERFORMANCE MANAGEMENT

• Ensure that all shopper marketing plans are executed on time & in full, delivering the objectives/ROI set, timeously addressing delays & shortfalls
• Proactively drive launch GTM to maximise the impact & traction of brand innovations in targeted trade outlets
• Prepare routine reviews of category & brand performance (sales out / basket KPIs) detailing causes of gaps & proposing responsive actions to address shortfalls & capitalise on opportunities
• Support Trade Marketing in Customer Reviews & JBP Status Updates with shopper-led insights & recommendations on  growth driving initiatives.

Deadline:29th July,2025