Snr Manager: Brand & Communications at Telkom

Core Description
Accountable for the integrated marketing communications plan across all segments, channels, and product portfolios using ATL and BTL assets. Functional Areas:

• Brand & CI
• Media Planning
• Marcomms direct & indirect
• Sponsorships

Job Responsibilities

• Re-enforce Telkom Consumers market position through brand positioning, recognition and affinity
• Define brand positioning, promise and execution through marketing communications
• Ensure brand equity and brand reputation support measures are in place to identify opportunities to drive brand development and performance.
• Develop and manage the Consumer Corporate Identity manual and framework to ensure brand consistency.
• Design and manage the integrated marketing communications plan across all segments, channels and products for ATL and BTL applications
• Align Consumer Segments, Trade Marketing and the Sales channels on the same communication messages and brand focus.

Competencies

• Leveraging Opportunities
• Displaying Creativity
• Communicating Effectively
• Sharing Information

Core Competencies
FUNCTIONAL KNOWLEDGE

• Marketing in the Telecommunications industry; Corporate communication; Stakeholder management; Sponsorships and events; Media planning & execution

ATTITUDES/ LEADERSHIP COMPETENCIES

• Practical; Proactive; Customer Focus; Assertive; Proactive; Integrity; Self Responsibility; Independent; Ethical; Conceptualisation; Decision making; Strategic thinking
• Thought Leadership: Developing strategies/ Providing insights; Generating ideas; Examining information; Adopting practical approaches; CPP/ Providing Insights
• Market Leadership: Developing expertise; Interacting with people; Understanding people; Seizing opportunities
• Business Leadership: Pursuing goals; Upholding Standards; Managing tasks; Seizing opportunities
• People Leadership: Making decisions; Empowering individuals; Challenging ideas; Directing people; Convincing people; Interacting with people
• Personal Leadership: Embracing change; Thinking positively; Showing composure; Understanding people; Valuing individuals; Team working; Values Aligned with Telkom Values

Education

• NQF 6: 3 year Diploma/ National Diploma in Marketing/Sales

Experience

• 7 Years relevant experience, of which at least 2 years on management level

Key Stakeholders

• Marketing
• Direct/ Indirect Sales Channels
• Operations and external vendors/ partners.