Social Media Coordinator at Ignition Group

Key roles and responsibilities:

Content Creation and Publishing

• Publish posts across multiple social media platforms, ensuring content is creative, engaging, and aligned with brand guidelines.
• Collaborate with copywriters and designers to produce visually appealing and shareable content.
• Create, curate, and edit video content for social platforms using tools such as CapCut and Splice.
• Capture and edit interviews and behind-the-scenes footage to strengthen brand presence and engagement.

Social Media Strategy and Execution

• Implement and manage a results-driven social media strategy that supports business objectives.
• Identify and implement innovative approaches to social media that enhance audience engagement and brand positioning.
• Work closely with the marketing team to ensure consistency in messaging and cross-channel strategies.
• Maintain a cohesive and distinct brand voice across all social media channels
• Influencer and Community Engagement

Influencer and Community Engagement

• Develop and execute influencer marketing strategies and creative campaigns to engage the target audience
• Build and maintain relationships with influencers to expand brand reach and credibility.
• Attend business events, interact with attendees, and produce live social media content in real time.

Analytics and Performance Tracking

• Monitor social media analytics and generate reports on key metrics to assess campaign performance and inform future strategies.

Employee Engagement and Brand Promotions

• Develop ideas for engaging prospective employees through promotions, competitions, and interactive content.

Additional Support

• Perform additional duties as required to support the team and broader marketing initiatives.

Education and training:

• Matric (requirement)
• Diploma or Degree in Marketing or a related field (advantageous)

Experience:

• Experience with paid media campaigns
• Atleast 2 years’ experience in social media coordination and content creation
• A proven track record in influencer marketing.
• Experience creating and editing video content using platforms like CapCut, Splice, etc.
• A love for attending events and capturing exciting, real-time content.
• Confidence in approaching people and creating engaging content on the fly.