Social Media Lead at Sun International

Job Purpose

• The Social Media Lead will be responsible for the creation, implementation and analysis of Sun International’s social media plans for the various business unit properties. The role is responsible for content creation, live coverage, community management, ORM and the integration and measurement of social media marketing campaigns across multiple channels to maximise the company’s reach and engagement, with the aim of expanding Sun International’s online social audience and maximising the revenue potential for the business.

Education

• 3 Year Bachelor’s Degree in Business, Marketing, Communication or related field.

Experience

• At least 6 years’ experience working within a digital role, with minimum 3 years’ experience in social media engagement
• Experience targeting specific goals, focused metrics and KPIs on social media marketing successes and wins. 
• Experience in the use of SEO Tools and Google Analytics and social media platforms for measuring and reporting
• Minimum 3 years’ experience working with digital paid media specialist/agencies to implement social media campaigns
• Running social media competitions and engaging campaigns
• Experience in the gaming and hospitality industry is an advantage.

Skills and Knowledge

• Analysing
• Creating and improving
• Sourcing information
• Applying expertise and technology
• Taking ownership
• Responding with urgency
• Integrating (Connecting; Collaborating; Consulting; Relating)
• People supervision
• Strong verbal and written communication skills
• Project management
• Advanced proficiency in MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe)
• Basic/intermediate photoshop, design and photography/videography skills
• Copywriting skills
• Advanced knowledge of SEO best practices
• Use of social media scheduling and moderation tools for organic and paid content
• Advanced knowledge of social channels
• Advanced knowledge of paid social media
• Basic/intermediate Google Analytics

Key Performance Areas

• Understand market segments and customers’ characteristics and online preferences and develop plans for generating meaningful content to drive increased traffic, engagement and brand visibility
• Offer expertise and support to business unit operations in creating and monitoring social media plans for Sun International gaming properties on various channels including Facebook, Twitter, Instagram and other relevant platforms
• Schedule and publish relevant, high quality, compelling social content; working closely with PR to leverage campaigns and content; and with properties on concepts and promotional requirements
• Work closely with paid media on budget and campaign planning, ongoing optimisation, analysis and reports for digital paid campaigns on social channels (Facebook, Instagram, LinkedIn, YouTube etc.)
• Perform live event coverage on social media platforms
• Monitor and manage Sun’s online reputation management
• Monitor Sun’s online social community management including reviewing follower/fan patterns via Adobe social listening, tracking and tagging; attending to inquiries that come through Direct Messaging / Inbox; and leveraging social paid ads to promote content and increase audience reach
• Grow the overall brand community by engaging with new users on relevant platforms such as Facebook, Twitter, G+, Instagram, YouTube, etc. and build relationships with regular custom audiences.
• Identify and form key relationships with influencers, celebrities and brand ambassadors
• Encourage user-generated content by interacting on the platforms and staying relevant, alerting business to any issues and / queries
• Monitor effective benchmarks for measuring the ROI impact of campaigns and compile a range of reports on the effectiveness of campaigns in an effort to maximize results and grow the online business.
• Research and benchmark social media trends and advise on upcoming and new social channels, technology and techniques to ensure the brand remains cutting edge, and relevant to leading practice in the industry
• Conceptualise and run social media competitions
• Provide guidance in the use of social media to property marketing teams
• Maintain regular communication with the social media administrator and marketing teams on project development, timelines, and results
• Provide support and deal with troubleshooting any escalated concerns from the team, providing any necessary coaching
• Provide team supervision to monitor conditions of employment and enhance engagement and motivation to nurture a performance driven culture.