Social Media Manager at Aramex South Africa

The Role:

As the Social Media Manager, you will be responsible for developing and implementing our social media strategy across various platforms. You will play a key role in enhancing brand awareness, and engagement, and driving traffic to our digital platforms.

Responsibilities:

• Develop, implement, and manage comprehensive social media strategies to increase brand visibility and engagement.
• Create, curate, and manage all published content (images, video, written, etc.) across social media platforms (Meta, X, LinkedIn, TikTok, etc.).
• Monitor social media trends, tools, and applications and appropriately apply that knowledge to increase engagement and visibility.
• Collaborate with the marketing team to integrate social media campaigns with overall marketing efforts.
• Analyze and report on social media performance, using data-driven insights to optimise content and strategies.
• Respond to comments, messages, and inquiries in a timely manner while fostering positive relationships with our online community.
• Stay up to date with industry trends and platform updates to ensure maximum effectiveness and compliance with best practices.

Related Procedures

• Adhere to all related policies and documented procedures.

Minimum Requirements

• Minimum requirement is a Matric (Grade 12) qualification.
• Bachelor’s degree in marketing, communications, or a relevant field.
• Proven experience as a Social Media Manager or similar role.
• Extensive knowledge of social media platforms, trends, and analytics tools.
• Strong written and verbal communication skills with a creative mindset.
• Ability to multitask and manage multiple social media accounts effectively.
• Experience creating content, scheduling, and advertising on social media platforms.
• Strong analytical skills to interpret data and translate it into actionable strategies.
• Excellent time management and organisational skills.
• Familiarity with social media management tools (e.g., Meltwater, Loomly, Hootsuite, etc.).
• Graphic design or video editing skills.
• Certifications in social media marketing or related fields.