Social Media Manager - Cape Town at Flash Group

Description

RESPONSIBILITIES:

• Develop and implement social media and content strategies that support business objectives and increase brand awareness.
• Ensure targets are consistently met and community efforts are aligned with the overall objectives.
• Collaborate with internal and external stakeholders to coordinate exceptional experiences for community members through events, content, and more.
• Analyse engagement data to identify trends in customer interactions by reporting weekly on KPIs for the community to the Marketing Team.
• Create, edit, publish and share engaging content daily on social platforms (e.g. original text, photos, videos and news).
• Ensure brand consistency across all online communities.
• Communicate with followers/members, respond to queries and engage in a timely manner through contact center
• Oversee and optimise social media accounts (e.g. Facebook timeline cover, profile pictures, bios etc. in accordance with best practices).
• Brief design team on creatives for online communities and posts, if required.
• Suggest and implement new campaigns to develop brand awareness, including promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Incorporate strategic keyword optimisation into social media content to improve visibility and searchability on social platforms
• Collaborate across teams and departments to ensure input is received.
• Provide regular reports on social media performance: metrics include but not limited to engagement rates, follower growth, and click-through rates, as well as insights on trends and opportunities for improvement, inform future social media campaigns and decision-making
• Covering events from time to time and marketing visits
• Utilise social media marketing tools such as Brandwatch

Leadership:

Build team and people capabilities through:

• Providing real-time, ongoing coaching and feedback to team members throughout the year
• On-time completion of performance management activities including regular 1:1s and Bi-annual performance reviews through GPS
• Supporting employee development including facilitation of career development conversations and crafting development plans for current and future needs
• Taking action to hire and retain high-performers and address poor performance
• Proactively manage change initiatives within the team including sufficient planning/ preparation and communication to minimise disruption and support employee adoption.
• Role modelling the behaviours that support and drive the Flash culture and values

Requirements

MINIMUM REQUIREMENTS:

• Bachelor's degree in Marketing, Communications or related field
• 3+ years of experience in social media management
• Demonstrated success in creating and implementing social media campaigns
• Proven experience as a Social Media Manager or similar role.
• Knowledge of social media platforms and best practices.
• Excellent written and verbal communication skills.
• Experience with social media analytics and reporting tools such as Looker studio or similar
• Strong analytical skills and attention to detail.
• Ability to work independently and in a team and manage multiple projects simultaneously.
• Creative thinking and problem-solving skills
• Experience with listening and monitoring tools such as Brandwatch/ Hootsuit

TECHNICAL SKILLS:

• Social media platform proficiency
• Social Media Management, Analytics and Reporting Tools
• Basic SEO

ADVANTAGEOUS:

• Customer insights: Understanding the target audience and their behaviors on social media
• Influencer marketing skills: As influencer marketing continues to grow in popularity, having skills and experience in influencer marketing

BEHAVIOURAL SKILLS:

• Creativity: A Social Media Manager should be creative in their approach to social media management. You should be able to come up with engaging and original content that resonates with the target audience.
• Adaptability: The social media landscape is constantly changing, so a Social Media Manager should be adaptable and able to keep up with the latest trends and best practices.
• Communication: An excellent communicator, both in writing and verbally. You should be able to craft clear and concise messages that are easy to understand.
• Collaboration: Social media management is often a team effort, as a Social Media Manager you should be able to work collaboratively with others to achieve common goals.
• Problem-solving: Be a skilled problem-solver, able to identify issues and come up with effective solutions quickly.
• Time management: Social media management requires a lot of planning and organization, so a Social Media Manager you should be able to manage your time effectively to meet deadlines and manage multiple projects simultaneously.
• Attention to detail: Have strong attention to detail, ensuring that all content and messaging is error-free and consistent with the brand's voice and tone.
• Customer service: Have strong customer service skills and be able to respond to inquiries and complaints in a professional and timely manner.
• Passionate
• High Energy
• Results Driven
• Confident
• Assertive