Jobs at Flash Group

Description

The SEO Specialist will be required to conduct market research, design robust eCommerce Strategies, implement best eCommerce practices, drive our customer value proposition and help build customer and loyalty strategies through data and analytics.

KEY TASKS AND RESPONSIBILITIES:

• Drive acquisition of target consumer across all digital channels according to the business KPIs set for the financial year.
• Responsible for all eCommerce and website activity for Flash Group in relation to turnover, campaign & promotion launches, new product launches, conversion, targeted traffic, product enrichment and reporting; and drive annual targets.
• Management, enrichment & reporting of the Flash Groups branded websites.
• Support the overarching brand marketing strategies with sound digital Go-To-Market strategies & amplification.
• Create & execute the Digital CRM Strategy alongside the Flash Group – Digital Marketing Manager and Head of Marketing
• Research market to discover new trends and technologies (AI etc.) to improve & create efficiencies across content production and website performance.
• Custodian of digital & eCommerce best practise amongst the Digital & Marketing Teams.
• Efficiently oversee project lifecycles from scoping to delivery, including budgeting, planning, monitoring, collaboration, documentation, analytics tracking, team communication, risk management, and identifying improvement opportunities
• Drive Online availability.
• Provide leadership and targets for the following: Site maintenance – product; Site marketing – loading of site skins, promos, site content (static pages); Customer journey UX, CX.
• Working closely with the following teams: promotions and revenue generation; Marketing teams for site aesthetics, content, campaigns, brand equity & all design briefs; Flash Groups design team for any additional campaigns; Operations teams for new product launches/listings; Studio to get product shot; BI team’s requirements in terms of data requirements; Customer services call centre teams for customer coms and issues; Paid media in conjunction with the marketing & Flash team.
• Managing multiple cost centres and budgets alongside finance for projections, budget management loading of invoices.
• Provide support in other areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX,
• Reporting on website/App and e-commerce matrix with tools such as Google Data Studio
• Implementing and managing website performance tracking via Google Tag Manager and Google Analytics 4
• Creating category and URL structures, full SEO migrations, competitor analysis, working with agencies to implement
• Manage the CRM marketing function with a focus on analytics, forecasting, segmentation, circulation and personalisation strategies and optimisation relative to the CRM channel selection.

Requirements

MINIMUM REQUIREMENTS:

• Bachelors / advanced degree in relevant area
• 5 years proven track record in a high performing e-commerce /digital environment with SEO knowledge.
• Strong strategy development
• Marketing Experience & Knowledge
• Experience leading and Driving Customer Strategy in a Fin Tec, retail or FMCG business.
• CRM / Loyalty experience
• Customer Analytic, Research and Development experience
• Customer Insights – design through to actionable outcomes
• Proven history of selling on marketplaces
• ·Ability to optimize conversion rates

  Experience with below Tools:

• Google tools (Google Analytics 4, Google Search Console, Google Tag Manager, Google My Business, Google Merchant Center, Google Data Studio, Google Ads, etc.)
• Technical SEO tools (SEMrush, Screaming Frog & Google Search Console)
• Keyword research and ranking tracking (Keyword Planner, & SEMRush)
• Content Management Systems (CMS)
• Customer Relationship Management (CRM)

BEHAVIOURAL SKILLS/ATTRIBUTES:

• Strong verbal and Written Communication
• Negotiation / Influencing Skills
• Motivational Skills
• Internal / External Relationship Building
• Customer Centric
• Accountability & Decision Making

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Description

RESPONSIBILITIES:

• Develop and implement social media and content strategies that support business objectives and increase brand awareness.
• Ensure targets are consistently met and community efforts are aligned with the overall objectives.
• Collaborate with internal and external stakeholders to coordinate exceptional experiences for community members through events, content, and more.
• Analyse engagement data to identify trends in customer interactions by reporting weekly on KPIs for the community to the Marketing Team.
• Create, edit, publish and share engaging content daily on social platforms (e.g. original text, photos, videos and news).
• Ensure brand consistency across all online communities.
• Communicate with followers/members, respond to queries and engage in a timely manner through contact center
• Oversee and optimise social media accounts (e.g. Facebook timeline cover, profile pictures, bios etc. in accordance with best practices).
• Brief design team on creatives for online communities and posts, if required.
• Suggest and implement new campaigns to develop brand awareness, including promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Incorporate strategic keyword optimisation into social media content to improve visibility and searchability on social platforms
• Collaborate across teams and departments to ensure input is received.
• Provide regular reports on social media performance: metrics include but not limited to engagement rates, follower growth, and click-through rates, as well as insights on trends and opportunities for improvement, inform future social media campaigns and decision-making
• Covering events from time to time and marketing visits
• Utilise social media marketing tools such as Brandwatch

Leadership:

Build team and people capabilities through:

• Providing real-time, ongoing coaching and feedback to team members throughout the year
• On-time completion of performance management activities including regular 1:1s and Bi-annual performance reviews through GPS
• Supporting employee development including facilitation of career development conversations and crafting development plans for current and future needs
• Taking action to hire and retain high-performers and address poor performance
• Proactively manage change initiatives within the team including sufficient planning/ preparation and communication to minimise disruption and support employee adoption.
• Role modelling the behaviours that support and drive the Flash culture and values

Requirements

MINIMUM REQUIREMENTS:

• Bachelor's degree in Marketing, Communications or related field
• 3+ years of experience in social media management
• Demonstrated success in creating and implementing social media campaigns
• Proven experience as a Social Media Manager or similar role.
• Knowledge of social media platforms and best practices.
• Excellent written and verbal communication skills.
• Experience with social media analytics and reporting tools such as Looker studio or similar
• Strong analytical skills and attention to detail.
• Ability to work independently and in a team and manage multiple projects simultaneously.
• Creative thinking and problem-solving skills
• Experience with listening and monitoring tools such as Brandwatch/ Hootsuit

TECHNICAL SKILLS:

• Social media platform proficiency
• Social Media Management, Analytics and Reporting Tools
• Basic SEO

ADVANTAGEOUS:

• Customer insights: Understanding the target audience and their behaviors on social media
• Influencer marketing skills: As influencer marketing continues to grow in popularity, having skills and experience in influencer marketing

BEHAVIOURAL SKILLS:

• Creativity: A Social Media Manager should be creative in their approach to social media management. You should be able to come up with engaging and original content that resonates with the target audience.
• Adaptability: The social media landscape is constantly changing, so a Social Media Manager should be adaptable and able to keep up with the latest trends and best practices.
• Communication: An excellent communicator, both in writing and verbally. You should be able to craft clear and concise messages that are easy to understand.
• Collaboration: Social media management is often a team effort, as a Social Media Manager you should be able to work collaboratively with others to achieve common goals.
• Problem-solving: Be a skilled problem-solver, able to identify issues and come up with effective solutions quickly.
• Time management: Social media management requires a lot of planning and organization, so a Social Media Manager you should be able to manage your time effectively to meet deadlines and manage multiple projects simultaneously.
• Attention to detail: Have strong attention to detail, ensuring that all content and messaging is error-free and consistent with the brand's voice and tone.
• Customer service: Have strong customer service skills and be able to respond to inquiries and complaints in a professional and timely manner.
• Passionate
• High Energy
• Results Driven
• Confident
• Assertive

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Description

• The Senior Digital Art Director should have strong knowledge of evolving trends in design and social media, and constantly be trying to create new and exciting work. They will need to be able to work proactively under their own initiative, be extremely organised, and have the ability to juggle multiple projects at one time.
• They will be working across all creative assets needed for Flash’s digital channels.

RESPONSIBILITIES:

• Designing and developing digital content for web and social media, including animation/motion graphics and video editing.
• 360 creative conceptualising of all branded communications - you will have the opportunity to shape all aspects of a brand from static design to moving image.
• Working to briefs and deadlines, delivering beautifully finished assets in a timely manner.
• Designing and developing digital content for web and social media, including animation/motion graphics and video editing.
• Getting signoff/approval before finalising artwork.
• Adapting and rolling out approved concepts to various media platforms. 
• Making sure artwork is correct and supplied in the right format/sizes/colour platform specific.
• Work on multiple briefs at the same time.
• Be comfortable working with internal stakeholders on creating agile, frictionless solutions to creative output. This includes planning, troubleshooting and prioritisation.
• Managing a team of creatives, working with designers and writers to conceptualize and execute creative campaigns from start to finish, that disrupt and impact our customers and build our brands.
• Be able to contribute toward the education, inspiration and sourcing of best in practice, best in class -  digital & social first solutions.

LEADERSHIP PERFORMANCE AREAS

• Providing real-time, ongoing coaching and feedback to team members throughout the year.
• On-time completion of performance management activities including regular 1:1s and Bi-annual performance reviews through GPS.
• Supporting employee development including facilitation of career development conversations and crafting development plans for current and future needs.
• Taking action to hire and retain high-performers and address poor performance
• Proactively manage change initiatives within the team including sufficient planning/ preparation and communication to minimise disruption and support employee adoption.
• Role modelling the behaviours that support and drive the Flash culture and values.

Requirements
MINIMUM REQUIREMENTS:

• Tertiary qualification in Art Direction or related fields.
• 8+ years’ experience in digital design and art direction, agency experience is preferred.
• Proficient in InDesign, Photoshop, Illustrator.
• Experience using After Effects – Not essential but desirable.
• Adept at digital design forms. Ie. Designing for social media templates such as Instagram, FaceBook, TikTok, Twitter, YouTube and Linkedin.
• Expert Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Keynote, Google Docs.

BEHAVIOURAL SKILLS / ATTRIBUTES:

• Attention to detail.
• Excellent communication skills.
• Ability to work independently and within a team environment.
• Possess a positive attitude and a creative flair for designing/Art direction/ story-telling and social media trends.
• Excellent leadership skills with the ability to maximize the talents of the creative team.