Social Media Specialist at WeBuyCars

Key Duties and Responsibilities:

• Develop, implement, and oversee our social media strategy, focusing on increasing brand awareness, fostering engagement, expanding our online community, and generating leads.
• Crafting and maintaining content calendars for our organic social media content.
• Set and track essential social media KPIs, ensuring that every campaign aligns with and meets objectives.
• Curate, publish and monitor social media content, working closely with the design team to ensure that it is informative, persuasive, and appealing.
• Measure the success of each social media campaign using analytics tools and data-driven insights to refine future strategies.
• Identify areas where we can improve on our organic and paid social media content and strategies.
• Set up, monitor and report back on A/B tests to further improve on social media performance.
• Stay informed of the latest social media best practices and emerging technologies to maintain a competitive edge and uphold our brands category leader status.
• Employ social media marketing tools such as Sprout Social and Meta Business Manager for campaign execution and optimisation.
• Manage social media advertising campaigns, including budget allocation, targeting, creative briefs, copywriting, and performance tracking.
• Collaborate with marketing team to ensure that content aligns with the brand's voice and vision.
• Work closely with cross-functional departments, including sales, customer service and IT, to harmonise efforts and achieve common goals.

Job Requirements and Qualifications:

• Bachelor's degree in marketing, communications, public relations, or a related field required.
• A minimum of 3 years of experience in a Social Media Specialist or similar role, with expertise in social media strategy and management across paid and organic.
• Proven experience with social media strategy, utilising social media to increase brand awareness and generate quality leads.
• Excellent knowledge of popular social media platforms, including Facebook, Twitter, LinkedIn, Instagram, TikTok, YouTube, and a thorough understanding of best practices on each.
• Familiarity with web traffic metrics, with the ability to source and utilise data insights from Facebook Insights, Meta Business Manager, Google Analytics 4, or Google Data Studio effectively.
• Experience in conducting audience and buyer persona research, ensuring campaigns target the right audience, and ads have copy that resonates.
• A strong grasp of social media KPIs, allowing you to track and optimise towards objectives effectively.
• Ability to multitask, prioritise, and meet deadlines in a fast-paced environment.
• A team player with strong time-management skills.
• Excellent written and verbal communication skills, with the ability to tailor messaging for specific audiences and platforms.

Tool Proficiencies:

• Meta Business Manager proficiency required.
• Social Media Management tool proficiency required.
• Google Analytics 4 proficiency required.
• Google Tag Manager knowledge preferable but not required.
• Google Ads knowledge preferable but not required.