Soybean & Cereal Go to Market Manager at Bayer

Role purpose

• Co-ordinate, develop and implement the RSA Soybean and Cereal Go-To-Market (GtM) strategy and campaigns for key farmer and channel segments with the view to achieving sustainable profitability and market share consistent with the KPI’s, by satisfying current and future customer needs through tailored solutions.
• Enable South African team to execute effectively on their go-to-market strategies.

Key responsibilities and tasks

• Coordinate, develop & implement short, mid & long-term integrated Go to Market (GtM) strategies and campaigns for Soy and cereals, in alignment with cluster and regional crop strategies to address customer segment needs and requirements
• Ensure that GTM strategies are effectively implemented through tactical marketing plans based on customer segmentation
• Define product/solution needs to achieve strategies and collaborate with cluster crop teams to ensure availability of such products/solutions
• Develop value proposition of products and tailored solutions based on collaboration with Market Development, Field Solutions and Sales organizations
• Co-ordinate pricing and market funding strategy as part of the GtM strategy to ensure profitable business growth
• Define tailored, crop system and OBM solutions and translate into GtM strategies and marketing campaigns
• Act as the key customer marketing contact for RSA ensuring effective implementation of GtM strategy
• Analyze market, macro-trends, customer needs and competitor strategies to identify new business opportunities based upon unmet needs of current and new customers
• Collaborate with business intelligence and customer insight team to generate necessary customer insight to develop customer centric GtM strategies and aligned campaigns
• Collaboratively coordinate a project team to address needs and evaluate GtM strategies for soybeans
• Ensure dedicated involvement of interfaces in developing tailored solutions on a needed basis (Digital, FS, RS, MD, etc.)
• Support efficient implementation of key Stewardship measures as part of the GtM strategy and tailored crop solution.
• Collaborate with internal and external partners to ensure the development and effective implementation of GtM strategies
• Contribute to a customer centric and ‘on the ground’ Customer Marketing Team and place customer needs, value proposition and practical implementation central to all decision making
• Identify new and innovative (disruptive) ways to drive and grow the busines
• Include Roundup in strategies to position Roundup into crop tailored solutions based on the Africa Roundup strategy
• Support license to operate plans and activities of Roundup
• Develop brand messaging & communication strategy – elevator speech, tagline, campaign themes, proof points, etc. Monitor consistent application of brand messaging throughout the campaign in line with NSH Portfolio manager

Experience, Skills and Qualifications:

• Bachelors Degree in Agriculture or Marketing/Business administration
• Business and customer centric minded
• Minimum 3 years experience in marketing, strategic planning and / or sales.
• Solid knowledge of agricultural systems, agronomy and farm level production economics with relevance cereal and soybeans.
• Good strategic business acumen with the ability to develop / execute robust and unique GTM strategy plans
• Ability to develop and integrate grower segment insights/needs into innovative GtM strategies
• Ability to utilize complex data points in order to understand market trends and anticipate future requirements.
• Ability to develop/execute differentiating strategies based on compelling and novel solutions for customer needs.
• Ability to drive change in complex and stable organization while not being disruptive to the business.
• Ability to collaborate/communicate with and develop internal and external partnerships
• Good Microsoft Office skills (Excel / Power Point / Word) a prerequisite
• Excellent communication and presentation skills.
• Fluent in English, oral and written, is required.