Specialist - CVM Campaign Systems Customer Value Management and Segmentation.Enterprise Business Unit at MTN

Job Description

• MTN South Africa is a leading mobile and telecommunications provider, driven by the belief that everyone deserves the benefits of a connected modern life.
• The Enterprise Business Unit serves as the core hub of all B2B & B2B2C activities within MTN. 
• The Base Management & Segmentation team is a newly formed team within MTN-SA EBU entrusted with enterprise customer value management which puts the team at the heart of the EBU growth strategy, supporting all business verticals and ensuring sustainable growth in revenue.
• The team is leading the change in digital customer engagement, direct marketing and in the application of Advanced Analytics to better service our clients & customers as we as to improve customer value.
• The role of   Specialist: CVM-ICT Campaigns & Analytics will form part of the CVM-ICT support team.
• This role will specialise in campaign execution within the current Campaign Management System (CMS) and other direct marketing channels to support the ICT base management activities. This role will interact with other key stakeholders such as, Centre of Excellence, EBU ICT solution, Sales Operations & BI the Business Intelligence Competency Centre (BICC), Finance to ensure prioritisation of all project in the area.

Responsibilities

Campaign Planning & Execution:

• Execute the Base Management and Segmentation specific campaign calendar and sync it with CBU campaigns.
• Ensure all scheduled campaigns are executed and automated (where necessary)

Systems integration: 

• Ensure integration of current operation system and the CMS systems used by the team.
• Manage the integration of all campaigns into online and digital platforms
• Ensure team requirements are submitted to the MTN SA EIS & Technology teams

Marketing Technologies Portfolio Management:

• Manage various direct marketing technologies, including CMS (flytxt), email (Striata) etc
• Manage the development of deployment of other marketing technologies
• Explore and discover other marketing technologies and introduce these to the team

Digital & Online Platform management

• Aid the design and implementation of BM&S and EBU owned digital platforms, including 
• UI & UX design 
• Backend integration and testing.
• Explore new platforms for online direct marketing, create and design POCs and socialise these into the business

Ensuring a Culture of Operational Excellence

• Understanding the industry strategic partners and landscape to identify opportunities 
• Analysing industry competition and market needs
• Accurate Planning and forecasting 
• Provide input into operational and promotional planning which will ensure technology requirements are aligned with business revenue ambitions
• Monitor growth opportunities through competitor activity scanning and feedback to business on such opportunities for further development.
• Recommend ways to exploit new opportunities to grow the business further
• Provide input into the fine tuning of processes, systems, and support in line with changing work practices.

Independent thought and Judgment: 

• Good commercial acumen 
• Make decisions to drive immediate response times 
• Prioritization of work. 
• Goodwill credits within procedure and delegation of authority 
• Evaluating credits and debits validity and allocating credit and debit value.
• Dissemination of information.  
• Improvement of processes and procedures 
• Personal presentation in line with company image 

Qualifications

Education:

• Minimum of a 3-year degree in computer science/information systems/ Software Engineering or related field

Experience:

• 1+ years of experience doing systems management/ integration 
• 3+ years of ICT experience
• Understanding of technology and software development processes.
• Experience with e-commerce or digital marketing systems (Advantageous)
• Experience in Data visualisation tools (E.g., Power BI, Tableau etc.)

Apply Before 08/15/2025