Specialist: Market Research - 25943 at University of Pretoria/Universiteit van Pretoria

RESPONSIBILITIES:

The person will be required to:

• Provide comprehensive market research support with a focus on enhancing decision-making processes.;
• Deliver end-to-end market research solutions, involving both qualitative and quantitative methods. Engage in primary and secondary research to ensure comprehensive insights into various market dynamics.;
• Assist with the execution of market research projects, performing statistical analysis on collected data. Summarise findings, generate actionable insights, and prepare detailed reports to support decision-making. Design, develop, and maintain data visualisation platforms and dashboards that communicate key findings and trends effectively to stakeholders. Ensure visualisations are clear, actionable, and accessible;
• Plan, manage, and oversee market research fieldwork, ensuring effective data collection, from survey administration to focus group moderation, while maintaining high-quality standards.; 
• Analyse market research data, interpret results, and formulate actionable recommendations;
• Prepare and deliver feedback documents in various formats, including PowerPoint presentations, infographics, social media updates, and newsletters, ensuring content is aligned with audience needs and the University’s objectives.;
• Conduct desk research on trends in higher education, market potential, competitive landscape, and market size, providing insights that inform institutional growth strategies.;
• Collect and analyse data on consumer behaviours and trends across various market segments, particularly those relevant to the University’s existing operations and strategic goals;
• Stay abreast of emerging tools and technologies in market research, such as AI-driven analytics, automation tools, and advanced survey techniques, and apply them to enhance research outcomes; and
• Provide guidance to the University community on survey-related policies and procedures, ensuring compliance with institutional standards and best practices in data collection.

MINIMUM REQUIREMENTS:

• An Honours Degree with specialization in market research and statistical analysis; 
• A total of five years’ work experience in Market Research and statistical data analysis;
• Experience in digital market research;
• Experience in data visualisation platforms (BI and Tableau reporting systems);
• A valid Driver’s Licence.

REQUIRED COMPETENCIES (SKILLS, KNOWLEDGE AND BEHAVIOURAL ATTRIBUTES):

• Advanced computer knowledge and skills;
• Microsoft Excel/SPSS, PowerPoint (Infographic Design Programme);
• Online market research platforms;
• SPSS or a related statistical package knowledge;
• Knowledge of data visualisation platforms; 
• Expertise in the formulation of market research questions and the application of appropriate research methodologies to address the research questions;
• Knowledge on statistical data analysis and the use of relevant computer software;
• Knowledge and understanding of the higher education system in general and the university system in particular;
• Knowledge of strategic market research principles in order to ensure that market research information supports strategic decision making;     
• Knowledge of data and UP’s processes in order to identify errors; 
• Independent thinking, functioning and problem solving;
• Ability to do goal specific internet searches;
• High level of personal accountability;
• Efficient time management and office management skills.

ADDED ADVANTAGES AND PREFERENCES:

• A Master’s degree with specialisation in market research and statistical analysis;
• Experience in a Higher Education Institution.

CLOSING DATE:  17 June 2025