Specialist: Paid Search Media at Vodacom

Role Purpose/Business Unit:

• The role is accountable for growing and driving customer engagement across all relevant digital platforms, including customer adoption of digital sales and self-service channels. The role will provide clear direction for paid search across the whole Vodacom business, working in close coordination with the Brand, Segment and Digital Channel squads. Outputs include driving paid search strategies and plans to deliver on overall brand and commercial goals within the various business units. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital channels and associated cost savings.

Your responsibilities will include:

• Take full end-to-end responsibility of Google Ads and other biddable advertising channels, with a clear focus on performance-based, sales-driving reach and targeting activities  
• Lead paid media campaign planning, including account and keyword strategies, KPIs and targets
• Effective analysis and use of data in driving targeted campaigns, contributing to the overall digital marketing and sales targets
• Be the key responsible and single point of contact for all Google Ads topics to both Vodacom colleagues and external partners
• Drive breakthrough search marketing innovation 

The ideal candidate for this role will have:

• Matric  and 3-year Business related Degree or National Diploma
• Minimum of 3 to 5 years relevant experience essential
• Minimum of 3 to 5 years relevant experience essential in:
• Google Ads and other biddable media platforms including product feeds and account automation tools
• Driving commercial & operational targets – sales, revenue, profitability, user experience quality measures, adoption of the products and services
• Experience in managing digital media campaigns for large consumer-facing brands with large media spends.
• Creating strategic plans to win market share from competitors 
• Capable of working in a complex matrix organisation and able to build strong relationships and credibility with multiple levels both internally and externally

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies