Sportsbook Product Specilalist: Sunbet (Sandton) at Sun International

Description

• Sun Bet as the online sports betting division of Sun International will lead the alternative gaming strategy and business objectives, providing thought leadership and advice on sports betting product performance, revenue growth, operational governance and service standards, as well as building strategic relationships and partnerships with key stakeholders; and leading the integration of online sports betting projects into operations.
• The Sportsbook Product Specialist will be responsible for the measurement, development and management of sports betting products and tools, implementing new products and enhancing existing product offerings based on data analysis and market indicators, with the aim of promoting SunBet as the Sports Betting brand of choice.
• This will include the analysis and interpretation of business intelligence tools and data, reporting on trends, piloting and testing of products and making recommendations to continuously improve sportsbook product innovation, standards, and to deliver results.

Requirements

Qualifications

• 3 Year Degree / Diploma in Business Management

Experience

• 8 years’ experience in product management within the gambling/sports betting industry
• Experience with sportsbook product offerings and the evaluation of its effectiveness  

Skills & Knowledge

• Evaluating Analysing Information
• Innovating
• Creating & Improving
• Measuring products, risk & results
• Managing Customer & Stakeholder relationships
• Embracing Change
• Collaborating
• Taking ownership 
• Strong verbal and written communication
• Knowledge of sports betting
• Knowledge on trading 
• Sports betting software
• Business acumen
• Statistical skills
• Financial acumen/aptitude for numbers
• Gaming Compliance Procedures
• Proficient Computer Skills – MS Office; EGS
• Networking skills
• SLA & Contract management
• Marketing knowledge

Key Performance Areas

• Work cross-functionally to define and implement product roadmaps, prioritize features and execute the end-to-end product life cycle
• Develop reporting & analysis methods/templates for the sportsbook operations and trading teams to understand product performance
• Perform data analysis on product performance, product spend, odds and margin analysis, customer segments and player profitability, sportsbook promotions, trading performance etc. to drive product decisions
• Analyse and diagnose performance issues and challenges and offer a solution in line with product knowledge and business needs
• Produce weekly, monthly and quarterly reports on sports and punters in order to determine growth and performance of the sportsbook
• Identify opportunities to innovate and improve products while ensuring a positive user experience for existing products
• Research, recommend and implement sportsbook specific innovation of new technologies across the customer experience
• Work collaboratively with all customer facing functions to ensure a consistent and accurate message is provided to customers on products
• Quality assure and test/pilot solutions and products before delivery to business
• Monitor prices, market trends, client profiles and profitability of various sports markets in order to remain competitive
• Understand sports betting customer needs and anticipate their future needs
• Determine relevant sports betting bonuses and bet boosts for relevant market segments based on customers trading history, behaviour and sporting preferences
• Collaborate with marketing to integrate sports betting bonusing with marketing campaigns
• Evaluate plans to promote products or services, ensuring consistency with product strategy and market requirements
• Communicate and monitor the effectiveness of bonusing tools on customer behaviour and adjust where relevant
• Work closely with CRM teams to identify opportunities to promote network promotions, exclusive game launches, new supplier integrations and new features introduced on the platform
• Report on promotions and agreed KPIs
• Create and present Post Campaign Analysis reports
• Facilitate and maintain partnerships/relationships to support the development, refinement and implementation of products and services