Founded in 1958, the Plennegy group’s roots and purpose revolve around agriculture, with its core business being that of growing food and servicing those that grow food to feed and nourish the continent and beyond.
Plennegy’s established infrastructure and grouping of industry experts ensure the quality and precision of its activities, products and se...
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Evaluates Starke Ayres’ seed product range, on an on-going basis and identifies actual and potential weaknesses. Recommends new cultivar introductions to and deletions from the product range.
Liaises with Research Services / Suppliers in the identification of new, improved cultivars for testing and evaluation.
Foster good relationships with plant breeders and suppliers and advise on customer / industry requirements and trends to assist with assessing the viability of products in local and International Breeding programmes.
Monitor National Unit Budgets and stock planning for the portfolio
Manage and co-ordinate the receipt of trial seed and allocation thereof for trials in the various regions.
Plan and oversee the planting and evaluation of screening and phase 2 trials at strategic regions and customers (as identified in conjuction with the sales teams) and present the final results and recommendations at Range planning meetings.
Conducts co-operative cultivar demonstrations and evaluates new potential cultivars.
Motivate and introduce semi-commercial trials to sales teams with the necessary supporting documents and trial results
Supply sales teams with a comprehensive product marketing strategy for his current product portfolio, as well as for the introduction of new products, and is responsible for the implementation of such a strategy.
Launch new commercial products to the sales team and supplies the necessary product launch documents and strategies.
Develops and implements a comprehensive technical service programme (e.g. growing guidelines) for the Company’s sales and customer service personnel as well as its customers.
Supervises and controls the production and distribution of all product and technical literature.
Provides input with regard to the determination of the market potential of the Company’s seed products and the establishment of the sales budget.
Monitors unit budgets and advises the Operations Department when changes need to be made with regards purchases and allocations.
Compiles a customer list per crop and identify potential new customers per crop.
Annually submits a financial budget based on projected technical / marketing expenses and capital expenditure.
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