Store Image Designer (Gauteng) at Leroy Merlin

Description

Job Summary:

• The Store Image Designer is responsible for designing, developing, and deploying the visual universe of the brand across physical stores, that reflect the brand identity and deliver a consistent, engaging customer experience.
• Working closely with the Store Image Manager, the merchandising team and store leadership teams, you’ll take initiative in understanding store needs, challenging assumptions, and proposing effective visual solutions.
• This is a hands-on, collaborative role ideal for a junior designer who’s confident in both execution and field engagement.

Responsibilities

• Design clear, informative, and brand-consistent signage for stores, including product-related content, directional, service highlights.
• Partner with store managers and merchandising teams to understand needs, challenge requests constructively, and propose effective visual solutions.
• Translate store needs into actionable design briefs, balancing functionality, branding, and customer experience.
• Create visual mockups and design artworks using Adobe Creative Suite and other relevant tools.
• Liaise with vendors and suppliers to produce and install visual materials in stores, ensuring quality and timeliness.
• Occasionally support basic furniture or fixture design, such as display stands or service desks, ensuring designs align with store formats and construction feasibility.
• Collaborate with the brand and communication team to ensure consistency in design standards and brand voice across all touchpoints.
• Participate in new store concept development, revamp, and layout optimization.
• Monitor visual merchandising and retail design trends; benchmark competitors to stay ahead of the market.

Requirements

Qualifications:

• Degree in Graphic Design, Visual Communication, or Retail Design.
• 1–4 years of experience in a retail design, signage, or visual communication role (internships considered).
• Strong proficiency in Adobe InDesign and Photoshop. Basic knowledge of technical drawing or 3D software is a plus.
• Understanding of retail design, visual merchandising, and customer journey mapping.
• Excellent communication and interpersonal skills—comfortable conducting store walks and collaborating with non-design stakeholders.
• Proactive mindset with the ability to take ownership of projects from concept to delivery.
• Strong attention to detail and ability to manage multiple priorities and feedback loops.
• Interest in home improvement, DIY culture, or retail environments is a plus.