Strategic Marketing Program Lead at EyeCarePro

What You'll Do

Campaign and Launch Execution

• Lead end-to-end delivery of our Book Launch, Software Launch, and Marketing Services funnel
• Turn strategic ideas into clear project plans with defined outcomes, timelines, and ownership
• Work closely with sales, creative, and leadership teams to align and execute across all channels

Funnel Management and Optimization

• Build, monitor, and optimize full-funnel campaigns from awareness to conversion
• Identify friction points and performance gaps using data-driven insights
• Lead the creation of nurture sequences, landing pages, lead magnets, and conversion tools

Brand Integrity and Quality Control

• Review copy, design, and layout to ensure high-quality output and alignment with brand strategy
• Tailor messaging to a professional optometric audience
• Apply a client-value lens: How is this campaign delivering measurable impact?

Team Leadership and AI Integration

• Manage a small internal team and network of freelancers to execute projects
• Use AI tools such as ChatGPT, Jasper, and Midjourney to improve speed and output
• Build and document scalable processes that reduce friction and drive consistency

Marketing Operations and Collaboration

• Use Asana to manage tasks, deadlines, and team workflows
• Eliminate blockers, surface risks, and hold stakeholders accountable
• Create systems that support efficient cross-functional delivery

You'll Thrive in This Role If You

• Have 5+ years of experience in marketing program management or campaign operations
• Can independently lead cross-functional projects from idea to execution
• Understand funnels, lead generation, and conversion strategy deeply
• Are comfortable reviewing copy and creative assets for strategic impact
• Move fast and stay organized without sacrificing quality
• Use AI tools to streamline workflows and increase productivity
• Enjoy managing teams, vendors, and scalable systems

Core Values We Live By

Great Collaborator

• You are easy to work with, eager to help, and committed to the success of others. You put yourself in your colleagues' and clients' shoes and lead with empathy.

Always Learning

• You are curious, proactive, and continuously building expertise in marketing, our clients' industries, and the tools that keep us competitive.

Driven to Improve

• You treat your work like a science experiment. You test, iterate, measure, and constantly push for better results.

Client Focused

• You evaluate every project by one question: How much measurable value does this create for our clients?

Role Details and Requirements

• Location: Remote (must be based in South Africa)
• Schedule: Full-time, Monday to Friday
• You must be available to work 8:00 AM - 4:00 PM Eastern Time (EST)

Tech requirements:

• High-speed, reliable internet connection
• Quiet, professional home workspace
• Personal laptop or desktop with up-to-date tools

Why Join EyeCarePro?

• Be a strategic driver behind business-critical campaigns
• Work directly with senior leaders and decision-makers
• Join a high-performing, collaborative remote team
• Use cutting-edge marketing and AI tools to amplify your impact
• Grow your career in a company that values initiative, clarity, and execution