Strategic Offer Marketing Manager, Anglophone at Schneider Electric

Job Purpose:

Define, develop and deliver differentiated solutions and product offerings that focus on winning market share. This position manages the strategic activity portfolio across multiple transactional businesses in Anglophone Africa.  The role a deep understanding of the relevant markets, defining an appropriate offer to the relevant market, while defining pricing, GTM, and value proposition. A significant part of the role is to set the growth strategy for the specific portfolios and to animate the relevant portfolio offer managers, the channel and segment sales teams with the relevant sales tools, competitive offer specific battle cards and contribute to the Marcom plan. Manage the product lifecycle driving a high vitality index through intimate VOC/VOM and execution of product launches.

Principle Accountabilities:

• Together with the relevant offer managers, to define offer portfolio and product strategy based on knowledge on competitor activities (cluster and regional)
• Drive Demand generation for this business
• Conduct research to define targeted customer segments and determine the key values that drive buying behaviour
• Developing product/brand positioning, associated marketing themes, and media channels that align with target customer demographics.
• Product portfolio management including product strategy, product positioning, product launches etc. to achieve profitable sales
• Developing and implementing marketing strategies/plans and overseeing the development and distribution of marketing materials product/brand management/portfolio P&L/Portfolio revenue Accountability.
• Identifying market opportunities, translating opportunities into product design, and driving branding/marketing strategies that result in a successful product/brand launch.
• Aim for and achieve higher Vitality index as defined in AMSP roadmap
• Contributes to AMSP process for respective portfolio
• Develop battle cards and animate strong sales enablement as well as for the partners ecosystem.
• Giving inputs to regional and global teams and participate in the product evolution projects.
• Lead the business integration of the strategic portfolio
• Participate and contribute to SIOP (Sales, Inventory & Operation Planning) meetings with GSC team for the relevant offer basket
• Partnering with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding and marketing approaches.
• Understand and shares Offer Strategy with the Business Unit to adapt and execute it locally.
• Master the Offer knowledge and the Offer environment.
• Support Sales in executing Offer Strategy
• Pricing management incl. List price management, discount management for relevant portfolio

KPI's:

• Portfolio specific revenue/strategic growth
• Delta Price
• Margin
• Inventory management
• Vitality Index
• Product lifecycle management
• Business integration 

Qualifications

Education & Experience:

• Relevant technical qualification, e.g. BSc. Eng., B-Tech
• Relevant Marketing qualification an added advantage
• 7+ years of experience in similar industry
• Offer management experience
• Solid experience in Anglophone Market in sales, engineering or marketing roles
• Knowledge of the South African market an advantage
• Knowledge of Schneider Electric Business (customers, products, etc.) is advantageous.