Trade Marketing Executive (TME) at Reckitt

About the role

• Dive into the heart of commerce as our new Trade Marketing Execative at Reckitt,Leads the development and implementation of category management and placement strategies for nominated Key Accounts, and nominated categories – this will focus on increasing Reckitt  in store presence in our categories, strengthening our brands and optimising product assortment.
• Also to co-ordinate & effectively manage communication and process between Sales (Nams/Kams), Trade Marketing, Space Planning, Key customers and business partners.. This is your chance to shape market trends, become a brand envoy in our partner stores, and set the stage for others to bring your strategies to life.

Your responsibilities
Shopper Understanding & Insights:

• Commission local shopper insights (eg: shopper research, shelf tests etc) to enhance local success models with factual data. The learnings from such activities to be shared and leveraged across the whole organisation as appropriate (sales, marketing, trade marketing, key customers)
• Responsible for delivering research projects that improve Reckitt understanding of shopper behaviour to support category reviews with customers which will assist in securing local success model executions.

Key Customer & Planograms:

Key contact for any/all correspondence relating to planograms either received from Customers

• To oversee the data base of store audits & photo’s for all stores by region for the key categories
• To coach and manage internal space planner in the development of planograms in line with RB local success model.
• Manage process of planogram timings – ensure planograms are received/ reviewed/ feedback given by the relevant Trade Marketing Manager with the intention of reverting back within required timelineTo manage the implementation schedule with the Operational team to ensure shelves are relayed within the agreed timing as per planograms and to update management on implementation status after 1 month of planograms sign-off
• To ensure sales team (Ops & account managers) has access to all approved planograms by store, by category & region once approved at HO level.
• To complete ranging by cluster, by region, by customer with respective space planner and buyer for categories where we are category captains and to request and review those done by other Category leaders .
• Presenting category shopper insights/stories to our customers as required. To attend & support Nams/Kams at Buyer appointments relating to any/all category specific discussions.
• To train all Kams/Nams on the principles of space planning tool & the importance of the LSM guidelines. Also how to complete ranging for stores with proposed listings.
• To supply all Nams/Kams/TMM with generic planograms based on best practise models with merchandising guidelines by category, by customer, by cluster, by region.
• To update the companies merchandising manual with LSM placement principles and marketing share data when NPDs are launched.
• Contributes to Key Account category business plans, with customer & category analysis and promotional strategy evaluation – works together with Trade Marketing to recommend in store actions aimed at strengthening Reckitt position in the category.

The experience we're looking for

• Bachelor’s degree in marketing or business 
• 2-5 years’ experience in Trade Marketing, Sales, or FMCG
• Solid experience in sales or marketing with a track record of turning plans into successful marketing actions.
• Analytical thinker, adept at using data for forecasting and making informed decisions.
• Excellent communication abilities, capable of thriving in a dynamic environment.
• Entrepreneurial spirit, with a keen sense of business and commercial mechanics.
• Strong grasp of customer, channel, and sales strategies, coupled with P & L management.
• Commitment to operational excellence and adept at implementing strategies successfully.