Trade Marketing Manager at Distell

• Develop the Channel Go to Market trade strategy to deliver on country aspirations
• Drive the annual channel architecture, tiering and clustering in line with national framework.
• Define the channel size and commercial aspirations
• Evaluate channel coverage and route to market for channel
• Develop the picture of success per outlet type within channel
• Develop account prioritization that informs the account investment strategy and the rep incentive model
• Develop the annual the commercial channel strategy and guardrails to deliver on HT&R aspirations including tailored service packages and loyalty programmes
• Develop the On Trade Group Accounts plans and targets, and deliver on these with the team of brand ambassadors and sales representatives
• Develop the in trade execution guidelines for the channel including merchandising and category management principles
• Build shopper and channel insight for continuous business improvement and a competitive advantage
• Analyse and evaluate channel /region/ account and brand performance against channel metrics and provide recommendations and insights to the sales team to improve performance and profitability
• Embed and govern execution standards to regional trade marketing, key accounts and brand marketing teams and champion channel capability in relevant channel
• Manage the channel budget in line with Channel objectives
• Develops internal and external relationships and networks
• Influence and ensure buy in of the channel vision and strategy with key internal stakeholders (Regions, Group Accounts and Marketing Category Heads)
• Build networks and form strong relationships with external agency networks and important accounts
• Provide leadership and champion relevant channel capabilities and thinking within the region
• Build the on trade team to operate at desired competence in line with role profiles as agreed through competence self- assessments
• Continuously review channel insights and trade innovations
• Review and benchmark: trade spend, alternative business models, planning and execution processes, innovative asset, merchandising and campaign delivery solutions to improve business performance and develop a competitive advantag

The Successful Candidate Must Preferably Have The Following Experience/skills

• A formal relevant Commercial qualification
• 8+ years’ experience in FMCG environments - preferably Alcohol Beverages
• Proven capability in marketing, trade marketing, and key accounts management
• Great strategic and commercial skills- backed by strong abstract thinking
• Proven track record in program development, management and implementation
• Sound understanding of financial concepts and profitability analyses
• Technology and systems proficiency (future fit)
• Excellent presentation and influencing skills (up to board level.)
• Adept at handling challenging interpersonal relationships.
• The ability to travel extensively and drive trade execution