Trade Marketing Specialist at The Coca-Cola Company

Job Description    

• The effective execution o the brand marketing plans,innovation pipeline, trade projects and annual marketing plan to deliver according to key elements within the strategic framework.
• Collaborate closely with KO frontline marketing team to ensure alignment with the brand plan.
• Country Sales Execution teams to ensure alignment on the execution of the annual promotion plan.
• Provide promotional and activation support to Customer marketing, regional sales and customer teams, for developed programmes, to drive the performance thereof.
• Commercialisation project managers for the execution of new product launches.

Key Duties & Responsibilities    

• Activate the national brand calendar and programme by translating it to local brand promotions for all regions.
• Develop the briefing strategy and guidelines for execution, according to the relevant activation platform, for customer and regional sales teams to ensure execution against the ABP.
• Manage, coordinate and monitor the execution of promotions and brand campaigns, in line with company procedures, to ensure execution against the DME and ABP.
• Coordinate the ordering and distribution of Point of Sales (POS) material, according to the ABP campaigns and promotions, against DME, to ensure that POS reaches sales districts timeously.
• Review and evaluate promotions and campaigns to feedback on opportunities and risks, to support continuous improvement in relation to campaign and promotional development.
• Provide promotional and activation support to regional sales and customer teams, for developed programmes, to drive the performance thereof.
• Trade marketing and launch related communication and support for new product launches and discontinuations, to ensure execution against the ABP.
• Collaborate with the Customer Marketing Managers to identify and implement innovative trade solutions.

Skills, Experience & Education    

• BCom or Marketing degree.
• Post graduate qualification will be advantageous.
• 5-6 years relevant experience within a FMCG sales or trade marketing environment.

General    
Action Oriented

• Enjoys working hard; is action oriented and full of energy for the things he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.

Composure Is Cool Under Pressure

• Does not become defensive or irritated when times are tough; is considered mature; can be counted on to hold things together during tough times; can handle stress; is not knocked off balance by the unexpected; doesn’t show frustration when resisted or blocked; is a settling influence in a crisis.

Customer Focus

• Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Functional or Technical Skills

• Has the functional and technical knowledge and skills to do the job at a high level of accomplishment.

Presentation Skills

• Is effective in a variety of formal presentation settings: one-on-one, small and large groups, with peers, direct reports, and bosses; is effective both inside and outside the organization, on both cool data and hot and controversial topics; commands attention and can manage group processes during the presentation; can change tactics midstream when something isn’t working.

Written Communications

• Is able to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect.

Negotiating

• Can negotiate skillfully in tough situations with both internal and external groups; can settle differences with minimum noise; can win concessions without damaging relationships; can be both direct and forceful as well as diplomatic; gains trust quickly of other parties to the negotiations; has a good sense of timing.

Verbal communication

• Understanding others and being understood in verbal communication.

Analysing

• Understanding complex information; making connections; drawing conclusions. Quickly understands the crux of a difficult problem.

Knowledge

• Understanding of the FMCG environment and various Commercial targets.

Deadline:14th July,2025