OUTsurance is a customer-centric financial services company with a global foot print. We are vibrant, successful and values orientated with an awesome dynamic culture encapsulated by the ethos that clients and staff “always get something OUT.” Our success can be attributed, amongst other things, to the outstanding people that work for us.
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Manage the OOH, Print and TV Media portfolio (Product specific)
Building relationships with our account executives and media owners.
TV bookings on the Telmar bookings system.
Evaluation of ATL media and sponsorship proposals.
Daily in-depth analysis of marketing performance data. Be guided by the outcome of reports to give input and recommendation on the marketing expense and spot picking strategy of media sources to make sure that performance is optimal.
Daily, weekly and monthly reporting in MS Excel, and written in report format in MS Word.
Manage and take responsibility of allocated advertising budget.
Work with Nielsen data in Excel format to build Share of Voice graphs and reports for the business.
Compile competitor behaviour and competitor media spend reports.
Ad-hoc analysis of media spend, spots, performance etc. on top of normal reporting as and when requested from the business.
Assist in writing short, creative briefs for the creative team for TV, Outdoor and print
Create Flighting codes for Production – when needed.
Daily lead tracking per media, per channel and give recommendations to optimize performance.
Checking and signing of ATL invoices.
Make recommendations on new advertising mediums to improve lead generation
Qualifications
Matric
Completed Marketing diploma or Marketing bachelor’s degree
Statistics and/or mathematics as a subject at tertiary level will be beneficial
Advance Excel course will be beneficial
Experience:
Must have at least 3 years’ experience in media planning
Working on Telmar and/ Nielson - advantageous
Skills and Competencies:
Solid understanding of the media industry at large.
Good understanding of direct response advertising.
Good knowledge of direct competitors and their different strategies.
Self-starter, must take ownership of all projects and day-today tasks.
Very strong numerical skills. Must enjoy working with numbers on a daily basis.
Advanced knowledge of Microsoft Excel (including working with large sets of data, intricate formulas and pivot tables) is a must and not negotiable.
Strong analytical skills in order to make well informed decisions and recommendations.
Strong communication skills in order to communicate recommendations and concerns with your marketing team and media partners.
Knowledge of compiling competitor behaviour and competitor media spend reports for all products.
A good understanding of Telmar and or a background of media bookings and scheduling in all media types, will be a distinct advantage.
Strong skills working with Nielsen
Ability to work under pressure and meet tight deadlines.
Must have strong organizational and administrative skills.
Excellent existing relationship with partners in the media industry at large
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