TTL Senior Conceptual Team at Publicis Groupe

Overview

• We’re on the hunt for a senior, award-winning conceptual creative team that works through the line—an Art Director and Copywriter duo—who thrive on big ideas and bold storytelling. This is not a rollout role, and you will be expected to take the Nestlé portfolio to the award stage. We want thinkers, makers, and cultural shapers who can craft work that resonates with South Africa’s diverse mass market and drives real impact. FMCG experience is advantageous but not a must, as we want to ensure that we bring groundbreaking ideas to our clients.

Responsibilities

• Develop original, high-impact ideas across ATL, BTL, and digital platforms.
• Collaborate with strategy, account, and production teams to bring ideas to life.
• Craft compelling visual and verbal narratives tailored to South African audiences.
• Lead and mentor junior creatives, fostering a culture of excellence.
• Present and sell ideas with clarity, confidence, and passion.
• Push creative boundaries while staying aligned with brand and business goals.

Qualifications

• Tertiary qualification in your specialty or 7+ years in a creative agency.
• At least 2 years in a midweight role at a well-established agency.
• Proven leadership in successful campaigns and creative projects.
• Strong portfolio showcasing conceptual ATL and digital work.
• Recognition at major award shows (Cannes, One Show, Loeries, Clios, Bookmarks).
• Minimum of one gold award or craft certificate at a local/international show.
• Exceptional communication, presentation, and strategic thinking skills.
• Deep understanding of influencer, mobile, podcast, OOH, guerrilla, activations, and direct marketing.
• Collaborative mindset and openness to feedback.
• Strong attention to detail and creative passion.
• Proactive, solutions-driven attitude.

REQUIREMENTS

• Proven experience as a creative team (Art Director & Copywriter) in a top-tier agency.
• Awarded portfolio across multiple channels and categories.
• Strong conceptual thinking and ability to originate ideas from scratch.
• Deep understanding of South African culture and mass-market dynamics