Website Manager (Part-Time Contract Position – 20 Hours/Week) at Fourier Recruitment

Websites Management:

• Maintain and update website content using WordPress, including text, images, videos, and links.
• Build campaign microsites and implement design changes, layout adjustments, and visual enhancements.
• Conduct thorough testing and debugging to ensure cross-browser compatibility and functionality across devices.
• Perform regular updates for WordPress core, themes, and plugins to maintain site security and performance.
• Stay updated with emerging frontend technologies, WordPress updates, and industry best practices.
• Optimize website performance by optimizing images, implementing caching strategies, and minimizing load times.
• Ensure the website is mobile-friendly and responsive. SEO and Content Management:
• Conduct keyword research and analysis to identify opportunities for improving search engine rankings.
• Implement on-page SEO strategies including meta tags, headers, and content optimization.
• Develop and execute off-page SEO strategies such as link building and content promotion.

Website Analysis and Optimization:

• Monitor and analyze website traffic, user behavior, and conversion rates using tools like Google Analytics.
• Work with internal UX expert to conduct user journey analysis, segmentation, and cohort analysis to understand user behavior.
• Perform A/B testing, multivariate testing, and user testing to optimize website usability and conversion rates.
• Conduct performance audits and implement improvements for better user experience.
• Understand the importance of web accessibility and ensure compliance.

Data Management and Reporting:

• Work with agency partners and internal resources to develop and maintain dashboards, reports, and visualizations to track key performance indicators (KPIs).
• Set up and configure web analytics tools to track website traffic, user behavior, and conversion metrics.
• Generate reports, analyze data, and provide insights and recommendations for website performance enhancement.

Collaboration and Communication:

• Collaborate with designers, content creators, and marketers to integrate SEO and data-driven strategies into WordPress projects.
• Communicate findings, recommendations, and data-driven insights effectively to stakeholders and team members.
• Participate in team meetings, brainstorming sessions, and project planning activities.
• Maintain documentation for website maintenance and troubleshooting procedures.
• Lead regular reviews of the website and user experience across our digital channels.

Minimum Requirements

• Bachelor’s degree in Computer Science, Web Development, or related field (or equivalent experience)
• 6-7 years’ experience in managing and maintaining WP websites and sites for B2B, including updates, backups, and troubleshooting
• Proficiency in HTML, CSS, JavaScript, and frontend frameworks/libraries
• Expertise in website personalization, user experience and information architecture
• Strong understanding of responsive web design principles and mobile-first development
• Extensive experience customizing WordPress themes, templates, and plugins
• Knowledge of WordPress APIs for advanced customization and development
• Strong understanding of SEO best practices, website optimization, and performance tuning
• Strong understanding of web Analytics and GA4
• Excellent problem-solving skills and attention to detail
• Strong communication, teamwork, and client-facing skills