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A retail background in a design agency founder is unexpected, although it helps explain why Cowan is a little different. Mark Cowan’s passion for understanding shopper behaviour began while working in stores at Australian Safeway. He observed shopper patterns with interest and was intrigued. When he moved into a marketing and buying role, he saw countless launches and a common success factor was how much packaging influenced shoppers. So he decided to use this knowledge to help brands succeed and Cowan was launched in 1987 with a shopper-centric approach which still guides us today. 30 years on, we remain independent and our network of 7 offices provides us with a truly global perspective.
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