Active Jobs at MiWay Insurance Limited

What will you do?

• The Team Leader: Broker Consultants will lead and support a team of broker consultants to grow sales in personal and commercial short-term insurance. The role focuses on building strong broker relationships, improving team performance, increasing market share, and ensuring compliance with company standards.

Minimum Qualification Required

• Grade 12/Standard 10/NQF 4 
• RE and FAIS accredited
• Tertiary qualifications will be beneficial 

Minimum Experience

• Min 5 years’ short-term insurance experience
• 5-year portfolio management experience or similar
• Min 5 years’ broker distribution experience with a proven track record
• Must have existing broker relationships
• Commercial and Personal Lines insurance experience essential
• Deliverables include, but will not be limited to
• Grow sales and market share through broker channels (commercial & personal lines)
• Lead and manage a team of broker consultants to meet targets
• Build, maintain and strengthen broker relationships
• Identify new brokers and new business opportunities
• Drive new business, retention and cross-selling
• Monitor sales performance and report on results
• Support brokers with product knowledge and solutions
• Ensure FAIS compliance and company processes are followed
• Coach and develop team members to improve performance

Competencies Required

• Strong ability to work with brokers at all levels
• Clear and professional communication skills
• Good leadership, coaching and people management skills
• Sales driven with strong business development ability
• Self-motivated and able to motivate others
• Problem-solving and solution focused
• Able to work under pressure and manage multiple tasks
• Performance management and coaching experience
• Strong professionalism and work ethic
• Good understanding of insurance processes and compliance
• Able to guide team members with technical insurance knowledge
• Willing to travel when required

DEADLINE TO APPLY: 6 February 2026

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What will you do?

• The Digital Performance Specialist drives measurable growth across digital channels through data-led optimisation, campaign management, and actionable performance insights.
• This role ensures digital platforms (paid, owned, and earned media) consistently meet or exceed lead generation, conversion, and revenue targets. You will analyse performance daily, spot high-impact opportunities, run rapid experiments, and implement improvements while staying ahead of evolving search and AI trends, including Generative Engine Optimization (GEO).

What will make you successful in this role?

Key Responsibilities

Performance Marketing an Campaign Management

• Plan, launch, monitor, and optimise performance campaigns across major platforms including Google Ads, Meta (Facebook/Instagram), Microsoft Advertising (Bing), LinkedIn, TikTok, X, Spotify and YouTube.
• Manage budgets, daily pacing, bidding strategies, and ROI/ROAS to maximise efficient spend and returns.
• Design and execute A/B and multivariate tests on creatives, audiences, placements, messaging, and landing pages.
• Scale winning campaigns and quickly pause or pivot underperformers.

Data Analysis and Reporting

• Own daily/weekly performance dashboards and deliver clear, actionable insights to stakeholders.
• Analyse core metrics (e.g., CTR, CPC, CPA, ROAS, conversion rates, P-Factor (CAC), incrementality) across channels.
• Produce regular performance reports (weekly/monthly) with data-backed recommendations for marketing, sales, and executive teams.
• Track cross-channel attribution and run incrementality tests to prove true business impact.

SEO, GEO and Website Optimisation

• Apply strong traditional SEO principles alongside Generative Engine Optimization (GEO) techniques to improve visibility in AI-driven generative search engines (e.g., ensuring accurate citations, rich representation in AI overviews and chat responses).
• Conduct keyword research, competitor analysis, on-page optimisation, and performance tracking for both classic search and generative engines.
• Collaborate with content, UX, and development teams to enhance site speed, mobile experience, user journeys, schema markup, and conversion pathways.

Conversion Rate Optimisation (CRO)

• Work with development team to identify funnel drop-off points, friction areas, and user behaviour patterns using heatmaps, session recordings, and analytics.
• Assist with CRO experiments (landing page tests, form optimisations, content variations, UX/UI improvements).
• Measure uplift in conversion rate, micro-conversions, and overall revenue impact.

Stakeholder Collaboration

• Partner closely with brand, content, product, technology, sales, and creative teams to align campaigns with overarching business objectives.
• Manage relationships with external agencies, media vendors, and tech partners to ensure high-quality deliverables and performance accountability.

Tool and Platform Management

• Expertly use core analytics and tracking tools: Google Analytics 4, Google Tag Manager, Search Console, Looker Studio (for dashboards). 
• Set up and maintain robust tracking, tagging, event measurement, and conversion frameworks (including consent-mode/privacy-compliant tracking).
• Stay current with emerging AI-powered tools for bid optimisation, creative generation, predictive analytics, and performance automation.

Key Skills and Competencies

• Strong analytical mindset with proven ability to turn complex data into clear, business-focused insights and recommendations.
• Proficiency in major digital advertising platforms (Google Ads, Meta, LinkedIn, Microsoft Advertising) and analytics tools. 
• Proficient in Excel for data analysis, pivot table creation, and custom reporting to complement tools like Google Analytics, Looker Studio, and platform-native dashboards.
• Deep understanding of SEO, Generative Engine Optimization (GEO), SEM, paid social, programmatic principles, and cross-channel attribution.
• Experience with A/B testing platforms, CRO tools, and dashboard/visualisation software.
• Excellent attention to detail; ability to manage multiple campaigns and deadlines simultaneously.
• Strong communication and presentation skills – able to explain performance stories to non-technical stakeholders.
• Growth mindset, adaptability to rapid platform/AI changes, and comfort working under pressure in a fast-paced environment.
• Commercial acumen – understanding how digital performance ties directly to revenue and business goals.

Qualifications and Experience

• Bachelor’s degree in Marketing, Digital Marketing, Data Analytics, Business, or a related field.
• 3–5+ years of hands-on experience in digital performance marketing, paid media, or a closely related role (exceptional candidates with 2+ years and strong results considered).
• Certifications in Google Ads, Google Analytics, Meta Blueprint, or similar highly advantageous.
• Experience with AI-driven marketing tools, privacy-first strategies (e.g., cookieless tracking, first-party data), and incrementality testing preferred.