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  • Posted: Jun 26, 2025
    Deadline: Jun 30, 2025
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    South Africa is the largest Coca-Cola market in Africa and consistently ranks among the best performing countries in the world of Coca-Cola. This impressive position is made possible by the hard work and commitment of our four bottlers, our canning operation as well as our employees, whose main vision is to benefit and refresh the people of South Africa. We’re proud to be a business unit of the Coca-Cola Eurasia and Africa Group, which is headquartered in Istanbul, Turkey. TheCoca-Cola Company has operations in more than 200 countries around the world and serves its beverages at a rate of 1.8 billion every day.
    Read more about this company

     

    Channel Specialist: Traditional Trade: Hawker

    Job Description    

    • Develop, maintain, and track the Route to Market (RTM) strategy.
    • Manage Local Distribution Partner (LDP)
    • Strategic Distributor (SD) and wholesale third-party structures and models.
    • Implement channel-specific execution strategies aligned with business goals.
    • Work closely with Regional Commercial teams and Route to Market teams to support execution capability and training.

    Key Duties & Responsibilities    

    • Pack, Price & Promotion: Track and analyze pricing performance to identify areas for improvement. Monitor competitor brand, packs, and pricing by category and adjust the BPPC strategy accordingly. Use shopper and consumer insights to recommend improvements to local trade marketing plans. Share insights and knowledge to influence and implement national promotional activity. Develop bespoke regional promotional activities and campaigns with marketing teams.
    • Trade Activation & Performance Monitoring: Track in-trade activation, promotion execution, and local customer engagement effectiveness. Monitor and report on key performance indicators, including volume growth, compliance, and RED metrics. Provide regional feedback and recommendations to optimize Local and Traditional channel plans.
    • Thought Leadership & Influence: Establish self as a trusted source of sales capability knowledge within the Local and Traditional channels. Share trade insights with key stakeholders to inform strategic decisions. Provide influential leadership with regional and own teams to drive execution of strategy.

    Skills, Experience & Education    
    Education

    • Bachelor’s degree in Sales, Marketing, Business or related field
    • Postgraduate qualification is advantageous

    Experience

    • 5 years in sales roles, including 5 years of managerial experience in FMCG
    • Channel management experience, specifically in Wholesale and/or Local & Traditional channels, is highly advantageous

    Skills

    • Strategic Thinking & Business Planning
    • Trade Marketing & Execution Planning
    • Customer & Stakeholder Management
    • Data Analysis & Performance Reporting
    • Commercial Acumen & Negotiation
    • Communication & Presentation Skills
    • Project Management
    • Sales Capability Development

    General    

    • Nett Sales Revenue: R14 Billion
    • Customer Loyalty Index (CLI): As determined by business plan
    • Sparkling Soft Drinks (SSD) Value Share: As determined by business plan
    • Still Value Share: As determined by business plan
    • RED Execution: As determined by business plan
    • Channel Price Compliance: As determined by business plan
    • Discount Spend: 7% (L&T) and 9% (Wholesale) of NSR
    • Customer Rewards Programme Participation: : As determined by business plan
    • Talent Management Excellence and Pipeline: As per business plan and framework

    Deadline:30th June,2025

    go to method of application »

    Channel Specialist: Traditional Trade: Spaza & General Dealer

    Job Description    

    • Develop, maintain, and track the Route to Market (RTM) strategy.
    • Manage Local Distribution Partner (LDP) Strategic Distributor (SD) and wholesale third-party structures and models.
    • Implement channel-specific execution strategies aligned with business goals.
    • Work closely with Regional Commercial teams and Route to Market teams to support execution capability and training.

    Key Duties & Responsibilities    

    • Pack, Price & Promotion: Track and analyze pricing performance to identify areas for improvement. Monitor competitor brand, packs, and pricing by category and adjust the BPPC strategy accordingly. Use shopper and consumer insights to recommend improvements to local trade marketing plans. Share insights and knowledge to influence and implement national promotional activity. Develop bespoke regional promotional activities and campaigns with marketing teams.
    • Trade Activation & Performance Monitoring: Track in-trade activation, promotion execution, and local customer engagement effectiveness. Monitor and report on key performance indicators, including volume growth, compliance, and RED metrics. Provide regional feedback and recommendations to optimize Local and Traditional channel plans.
    • Thought Leadership & Influence: Establish self as a trusted source of sales capability knowledge within the Local and Traditional channels. Share trade insights with key stakeholders to inform strategic decisions. Provide influential leadership with regional and own teams to drive execution of strategy.

    Skills, Experience & Education    
    Education

    • Bachelor’s degree in Sales, Marketing, Business or related field
    • Postgraduate qualification is advantageous

    Experience

    • 5 years in sales roles, including 5 years of managerial experience in FMCG
    • Channel management experience, specifically in Wholesale and/or Local & Traditional channels, is highly advantageous

    Skills

    • Strategic Thinking & Business Planning
    • Trade Marketing & Execution Planning
    • Customer & Stakeholder Management
    • Data Analysis & Performance Reporting
    • Commercial Acumen & Negotiation
    • Communication & Presentation Skills
    • Project Management
    • Sales Capability Development

    General    

    • Nett Sales Revenue: R14 Billion
    • Customer Loyalty Index (CLI): As determined by business plan
    • Sparkling Soft Drinks (SSD) Value Share: As determined by business plan
    • Still Value Share: As determined by business plan
    • RED Execution: As determined by business plan
    • Channel Price Compliance: As determined by business plan
    • Discount Spend: 7% (L&T) and 9% (Wholesale) of NSR
    • Customer Rewards Programme Participation: : As determined by business plan
    • Talent Management Excellence and Pipeline: As per business plan and framework

    Deadline:30th June,2025

    go to method of application »

    Channel Specialist: Traditional Trade Local Grocery & PFM

    Job Description    

    • Implement and track wholesale channel promotions, pricing, and execution standards.
    • Assist with maintaining wholesale customer execution plans and evaluate campaign impact.
    • Implement promotional activities and campaigns.

    Key Duties & Responsibilities    

    • Relationship & Customer Management: Build and maintain strong, trusting relationships with key customers. Regularly communicate with customers in writing and in person to address needs and concerns. Resolve issues and complaints promptly to ensure client satisfaction.
    • Sales and Revenue Generation: Develop and implement sales strategies to achieve targets. Identify and pursue new business opportunities within key accounts. Negotiate contracts and pricing agreements.
    • Strategic Planning and Execution: Develop and manage account plans, including budgets and timelines. Monitor performance against targets (e.g., Pay for Performance (P4P)) and make adjustments as needed. Collaborate with internal teams (sales, marketing, operations, Revenue Growth, Supply Chain, Commercial) to execute strategies and ensure channel readiness and resource alignment.
    • Performance Monitoring & Market Analysis: Track and report on targets, customer compliance, and in-trade execution success. Gather insights from wholesale partners to identify gaps and recommend strategic adjustments. Stay informed about market trends, competitor activity, and industry developments. Analyze sales data and key performance indicators (KPIs).
    • Reporting & Documentation: Prepare structured channel reports, execution summaries, KPI dashboards, and presentations for internal and customer reviews. Manage credit terms and payments. Coordinate with logistics and supply chain teams to ensure timely delivery of products.

    Skills, Experience & Education    
    Education

    • Bachelor’s degree in Sales, Marketing, Business or related field
    • Postgraduate qualification is advantageous

    Experience

    • 5 years in sales roles, including 5 years of managerial experience in FMCG
    • Channel management experience, specifically in Wholesale and/or Local & Traditional channels, is highly advantageous

    Skills

    • Strategic Thinking & Business Planning
    • Trade Marketing & Execution Planning
    • Customer & Stakeholder Management
    • Data Analysis & Performance Reporting
    • Commercial Acumen & Negotiation
    • Communication & Presentation Skills
    • Project Management
    • Sales Capability Development

    General    

    • Nett Sales Revenue: R14 Billion
    • Customer Loyalty Index (CLI): As determined by business plan
    • Sparkling Soft Drinks (SSD) Value Share: As determined by business plan
    • Still Value Share: As determined by business plan
    • RED Execution: As determined by business plan
    • Channel Price Compliance: As determined by business plan
    • Discount Spend: 7% (L&T) and 9% (Wholesale) of NSR
    • Customer Rewards Programme Participation: : As determined by business plan
    • Talent Management Excellence and Pipeline: As per business plan and framework

    Deadine:30th June,2025

    go to method of application »

    Key Accounts Manager: Traditional Trade

    Job Description    

    • Lead and execute the traditional trade channel strategy to drive revenue, margin, and market share growth. This role develops strategic customer business plans, manages key relationships, and ensures cross-functional alignment to deliver business objectives in the traditional trade environment.
    • Level of interaction within and outside of the company as well as the nature and purpose of the interaction
    • Ensure cross-functional (e.g., operations, Supply Chain, Finance, Trade Marketing, Category teams, Analysts, regions, etc.) alignment to support deliverables of the Customer Business Plan.   
    • Collaborate and liaise with traditional trade customers on an ongoing basis, as a representative of the Coca-Cola company, to drive mutual business growth.  
    • Builds personal relationship with customers through various interactions such as charity sports days; customer conference participation; corporate golf days; host at local and international conferences and sporting occasions.? 
    • Ongoing interaction with Monster and the The Coca-Cola Company (TCCC) to ensure alignment to the Customer Business Plan and opportunities that drive return on investment.   
    • Penbev to ensure system alignment. 

    Key Duties & Responsibilities    
    Strategic Planning & Growth

    • Identify and secure strategic partnership opportunities within traditional trade key accounts to drive sustainable revenue growth.
    • Lead and manage execution of the Traditional Trade Channel Strategy in the region, ensuring required revenue and margin growth in this strategic channel.
    • Devise and implement annual Customer Business Plans (CBPs) aligned with the Coca-Cola system strategy, incorporating brand, pack, price, and channel priorities.
    • Monitor and optimise the performance of CBPs throughout the year to maximise market share and value contribution.
    • Execute the Revenue Growth Management (RGM) strategy within traditional trade by leveraging optimal promotions, pricing, pack architecture, and brand campaigns.

    Customer & Stakeholder Management

    • Build and maintain strong, long-term relationships with traditional trade customers to foster mutual business growth.
    • Act as the lead representative of the Coca-Cola system within traditional trade partnerships, aligning customers to brand strategies, innovations, and joint business plans.
    • Collaborate with bottlers, The Coca-Cola Company, and retail stakeholders to ensure cohesive execution of strategic plans.
    • Identify and convert category opportunities with customers by leveraging data and market insights.
    • Drive listing and promotional support for new product launches and category innovation initiatives.

    Execution & Operational Excellence

    • Lead cross-functional collaboration with internal departments to ensure seamless customer service and plan execution.
    • Negotiate and manage customer trading terms aligned to strategic goals, ensuring alignment with Return on Investment (ROI) and commercial objectives.
    • Drive disciplined implementation of all agreed activities including pricing strategies, planograms, execution standards, and trade marketing programs.
    • Align customer systems, tools, or software interfaces to support real-time, systematic collaboration and visibility across functions.

    Governance & Financial Oversight

    • Ensure compliance with all corporate governance, audit, and risk management protocols.
    • Monitor financial health of customer accounts, proactively resolving pricing claims, deductions, and financial disputes.
    • Use data analytics and reporting tools to assess account performance, track Key Performance Indicator (KPI) achievement, and inform commercial decisions.
    • Ensure customer trading agreements and investments deliver optimal returns within agreed financial frameworks.

    Skills, Experience & Education    

    • A formal 3-year Commercial, or equivalent, degree.
    • Post Graduate studies (e.g. a master’s in business administration) will be advantageous.
    • 6 years’ experience within a Commercial environment.
    • Key account management experience is essential.

    General    
    Accountabilities

    If the incumbent in this role is successful at the job, they will be accountable for the following:

    • Gross Revenue (Supported and delivered by for example volume, numeric distribution, discounts, mix moves, etc.).
    • Governance protocols (e.g. Risk and Control Matrix) compliance. 
    • Trading Term development and implementation.  
    • Customer Loyalty Index (CLI). 
    • Market share across Categories. 
    • RED & PDA Compliance. 
    • Strategic (e.g. AFRICA Wins) framework implementation.
    • Sustainability plans implemented within Customer.

    Deadline:30th June,2025

    Method of Application

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