Media24 is South Africa’s leading publisher with interests in digital media and services, newspapers, magazines, ecommerce, book publishing, print and distribution. It is part of Naspers, a multinational group of media and ecommerce platforms.
Strategy
Our purpose:
Building communities through content, technology and commerce.
What we do:
We create experie...
We are looking for a passionate and creative CRM Specialist to help drive customer acquisition, engagement, and retention across our digital platforms. This role is ideal for someone who is customer-focused, data-driven, and enjoys creating compelling content and campaigns that deliver measurable results.
As a CRM Specialist, you will play a key role in building and nurturing customer relationships through targeted communications, content marketing, and CRM campaigns that enhance the customer experience and grow subscriber loyalty.
What You'll Do
Plan, create, and optimise CRM and content campaigns to drive subscriber acquisition and retention.
Manage campaign calendars and coordinate campaign execution across multiple digital channels.
Work closely with editorial and marketing teams to deliver engaging and relevant customer communications.
Segment audiences and develop targeted messaging based on customer behaviour and interests.
Provide input into campaign copy, creative design, and customer journeys.
Create email communications, content, and marketing assets for use across various channels.
Contribute to UX and UI communication flows and customer-facing experiences.
Monitor campaign performance, analyse results, and identify optimisation opportunities.
Maintain a strong understanding of the brand voice and ensure consistency across all customer communications.
Stay ahead of upcoming campaigns and proactively support marketing initiatives.
What We're Looking For
Essential Skills
Excellent verbal and written communication skills.
Strong copywriting ability.
Customer-centric mindset.
Strong relationship-building skills.
Exceptional attention to detail.
Ability to perform under pressure and meet deadlines.
Strong problem-solving capability.
Creativity and a passion for design.
Expertise in CRM and marketing automation tools.
Qualifications & Experience
Relevant tertiary qualification.
Sound understanding of CRM principles and customer lifecycle marketing.
Proficiency in relevant software applications and digital marketing tools.
Valid driver's licence.
Advantageous
Qualification in Marketing, Languages, Journalism, or a related field.
Experience working with Braze or similar CRM and marketing automation platforms.
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