Facebook Ads Specialist (Cape Town) at WebFX

Who We're Looking For

Desired Education

• Bachelor’s Degree in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major

General Knowledge

• Fluent in English (written and verbal). Resume must be in English to be considered.
• Solid understanding of the Internet
• Solid understanding of basic copywriting
• Solid web copywriting skills

Qualities

• Demonstrates the ability to get things done
• Continues to follow up on content placement pitches that weren’t successful the first time
• Insatiable desire to learn
• Facebook account with over 100 friends (Only used to verify web understanding)
• Twitter account with over 50 followers (Only used to verify web understanding)
• Outstanding written communication skills
• Administrator/moderator of a forum or a blog (A bonus)
• “Power” Twitter, Reddit, HackerNews, etc account (Ex. Defined as 500+ followers) (A bonus)

Experience

• Minimum of 1 year experience as Social Media Specialist or Digital Marketer, or minimum of 2 years experience in the marketing industry
• Blogging experience (Desired)
• Basic HTML or image editing experience (Desired)
• Customer service experience in any industry (Desired)

What You'll Do

Responsibilities

• Develop overall social media strategy for WebFX partners (i.e.clients)
• Connect with clients on a regular basis to answer questions, apply strategies and review social media campaign performance (primary point of contact for your individual clients)
• Develop paid media (Ex. Hulu, Pandora, Spotify, Ad display networks) social strategies for WebFX partners (i.e. clients)
• Research and create online “buyer personas”
• Create programs that leverage earned, owned and paid media elements
• Develop social media editorial calendars
• Research and pitch created content ideas to bloggers, publishers, and journalists
• Oversee development of creative/assets for social channels
• Ability to manage content creation workflow
• Provide social media consulting, monitoring, and management services
• Consult with clients about their business goals and propose solutions and strategies that meet their needs
• Champion internal knowledge sharing and ensure WebFX and our customers stay ahead of relevant trends
• This position requires 40 hours of remote availability per week during our standard office hours (8am to 6pm EST)
• Requires reliable internet access

Percentage Breakdown

• 30% client interaction (phone calls, meetings, emails, etc.)
• 25% managing social media ad campaigns
• 15% reporting/analytics
• 10% client strategy
• 10% writing/calendar creation
• 5% social media design project management
• 5% competitor analysis