Hot Jobs at Red Bull

• Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull’s target group and are responsible for driving the brand image and product understanding on their campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales, and manage the Red Bull brand on a student level (at their campus). This includes direct contact with consumers and customers, inviting product trial, in addition to working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere. 

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

BE A PRODUCT AND BRAND AMBASSADOR

• Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
• Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers.
• Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
• Create a strong network, establishing and maintaining relationships with key local individuals.
• Drive the brand engagement on your Social Media handles via authentic content.
• Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.

BE A SALES EXPERT

• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlet.
• Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.
• Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts.
• Ensure perfect execution of defined store standards.

EXECUTIONAL EXCELLENCE

• Deliver executional excellence and show love for the details in all areas of your role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction.
• Plan & report your activities via the dedicated online platform in a timely manner and with accuracy.
• Contribute to develop the media business by providing local insights, trends and overall opportunities.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• Excellent communication skills
• Charismatic, energetic, positive and outgoing personality
• Highly approachable and social with the ability to relate to different people in many occasions
• Immersed in student life with thorough understanding of the university, city & region, incl. behind-the-scenes activities & hot-spots
• Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative
• Ability to manage part-time work & studies and ideally available to work some evenings and weekends
• An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales
• Connected with a variety of influential groups and individuals on campus
• Passionate about the Red Bull brand and product
• Driver’s License preferred
• Event/project management skills and affinity to work ‘behind the scenes’
• Great team player
• Available to flexibly work part-time, including evenings and weekends
• Travel 80-90%
• Click here to learn more
   

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• To manage a team of regional managers and lead them to develop both their Strikers teams and a portfolio of Hypermarkets, Supermarkets ( Retail channel ), Gas Stations ( Petroleum channel ), Convenience, and Kiosks ( Independents channel ) accounts in a given geographical area through active selling and the implementation of agreed Perfect Store standards and Trade Marketing Plans.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

Territory Management

• Manage and achieve defined KPI targets for the territory: store coverage, distribution, additional store placements, cashier coolers, Perfect Store, Winning vs Competition etc.
• Coverage of defined database both personal and team. Complete all calls allocated to individual territory.

Relationship Building

• Build great relationships with Retailer, Gas and agency regional managers in defined territory by providing first class customers service and engagement with the world of Red Bull.

Promotional Activities

• Drive the implementation of promotions according to the agreed conditions in the store from the first day.
• Ensure that teams secure and improve the in-store presence of the Red Bull brand via implementation of Perfect Store Standards.

Team Training and Development

• Train, motivate, lead and develop the skills of the team in order to maximize their potential and results.
• Build a platform on which high potential candidates can develop and prepare for future roles of additional responsibility.

Team Management

• Define and communicate SMART objectives to the Regional field manager under his/her responsibility. Ensuring all teams have the information and tools they need to perform their role.
• Establish and maintain a dynamic and fun team environment that encourages positive attitude, team interaction and creativity.

Administrative work

• Complete all reports before deadline. Use the reports to analyze and develop action plans for execution.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• Medium or higher commercial degree
• 5 years experience in Off Premise sector, FMCG
• Previous successful experience leading field sales teams
• Leadership, motivation and team skills
• Clear understanding of the Off Premise channel
• A commitment to people management and development with a proven ability to build and develop talent
• Strong analytical and organizational ability
• Good working knowledge of MS Office (Word, Excel, Power Point) and experience with Field Force automation
• High negotiation and interpersonal skills
• Management reporting and budget control
• Valid driving license
• Fluency in English (verbal & written)

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• The role of On Premise Marketing is to lead the channel marketing strategy with the aim to position Red Bull as the #1 brand for the consumer and Key account customers. The Key account marketing specialist implements the On Premise marketing strategy within Key Accounts (National Casual Dining, Lodging, Casual Dining, LSR, Recreation and Catering customers), delivering leading marketing programs that secure new business opportunities, whilst expanding distribution, execution and driving demand. The Key account marketing specialist does so by working to understand the business objectives of each of our Key Accounts customers and builds strong direct connections with their marketing and operations teams. Therefore the Key account marketing specialist is a strong collaborator, interfacing with all key stakeholders to maximise impact and leverage of major On Premise image and consumption driving initiatives. The Key account marketing specialist trains the On Premise Field team in all new OnP marketing tools and concepts, ensuring increased availability, visibility and activation of Red Bull at the POS. The Key account marketing specialist is a key contributor to the annual OnP Marketing business plan, deriving actionable insights & developing strategies

The key functions of the role are:

• Collaborate with wider team (KAMs, ROPMs, Culture, RBMN & Brand teams) to bring to life the Red Bull brand image through the National On premise by creating unique events and concepts.
• Consumer – Create and manage through to delivery engaging consumer concepts by working closely with the Head of OnP Marketing and sales team to identify opportunities for the brand.
• Industry – Build sales engagement tools to drive relationships with owners, decision makers and staff.
• Create Sales tools & Presentations that use research & insight to highlight the role of energy drinks and give the KAM team the necessary support to sell in concepts.
• Ensuring Executional Excellence within the Key Accounts channels 

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

Consumer Marketing Concepts

• Create, develop, and implement On Premise marketing activities across National Key Accounts customers
• Manage the creation and delivery of marketing activities and understand customer requirements to maximize impact
• Ensure programs support goals of securing new business, driving demand and expanding execution within existing accounts
• Align relevant national accounts with important wider business 360 marketing opportunities

Build the brand in National On-Premise Key Accounts’ outlets

• Uphold brand standards across all activations
• Integrate national brand activation calendar into the channels
• Coordinate with the wider On Premise Marketing team and brand to develop account messaging strategy that aligns with the company programs
• Be the expert in Red Bull marketing opportunities and projects for customer partners
• Development of activation plans and toolkits for selected key customers to drive distribution and volume by ensuring we look like number 1 & win vs competition

Leading the Key Accounts Execution and Activation Strategy

• Translate global execution and activation guidelines with local relevant insights and facts.
• Support, train and coach the On Premise field team in perfect execution and activation of accounts and events.
• Lead national consumption activation calendar and creative strategy.
• Collaborate with creative partners on tailor made solutions for top customers.

Industry Marketing Concepts

• Support in the development and delivery of an industry leading staff engagement platform that targets decision makers, managers and frontline staff with sales strategies, training and incentives to make Red Bull the No. 1 brand they want to work with.
• Create tools and systems to track & measure the channel impact of key initiatives and evolve plan to maximize investment.
• Manage channel incentives from start to finish engaging customers in WORB events helping to set sales KPIs for activity and relevant measurement tools to track results.
• Manage and oversee all performance drives within National Key Accounts Universe

Represent Red Bull Marketing in Customer meetings and Planning sessions
Be the expert in Red Bull marketing opportunities and projects for customer partners

• Work with marketing counterparts both at customer level (eg Marketing heads, Marketing Managers) and Red Bull Internal (e.g. Sports, Gaming, Culture and Brand for account programming integration)
• Understand consumer needs and align with Red Bull Brand and On Premise strategic priorities
• Represent the brand to promote business opportunities
• Combine the On Premise strategy and marketing programs to activate National Key Accounts at scale

Insights

• Set KPI’s for channel marketing activity tracking & reporting effectiveness and making recommendations on how to improve ROI.
• Manage case study reporting for the channel monitoring updates monthly and supplying updates to the on key insights and impact of key activity.
• Support on the implementation of category management capabilities in the On Premise department for Catering and QSR
• Developing compelling selling in PPT based on key Insights (Consumer and Industry)
• Uncover important Key Account relevant On Premise trends and opportunities and develop marketing solutions

Agencies

• Work with 3rd party suppliers managing creative, development and delivery of marketing concepts / tools.
• Work with research, auditing and insight providers & translate findings to actionable insight for the wider team (KAMs, Musketeers, Musketeer Scouts & DPMs)

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• University – Bachelor’s degree preferred (business, marketing or similar).
• 2+ years’ experience Key Account management / customer marketing.
• Excellent communication, organizational and presentation skills
• History of developing successful marketing programs
• Thrive in fast paced environment and maintain high pressure situations with composure
• Experience presenting in customer meetings
• Strategic and exceptionally Creative mind
• Experience using insights to inspire actions
• Knowledge of the On Premise industry and trade are required
• Passion for establishing new business partnerships 

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• "Musketeers" have always been the main volume contributors, trial generators and sparks, creating kindred spirits in the On Premise environment, such as bars, restaurants, events, clubs and hospitality. As the face of the brand and the indispensable consultant to their On Premise territory, they are responsible for identifying business opportunities in new On Premise playgrounds to leverage brand image and drive both current and future sales of Red Bull's product portfolio.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

Red Bull Ambassador

• Establish and nurture relationships with key influencers, industry players and business partners (including, but not limited to, outlet owners/managers, bar staff, distribution partners, promoters, agencies, etc.)
• Build affinity and understanding of the Red Bull brand and products within your network.
• Be seen as the credible, reliable and knowledgeable face of Red Bull On Premise.
• Deliver excellence with Red Bull's premium brand image in all activities and execution.

The Entrepreneur of the Territory

• Know your territory like the back of your hand.
• Follow the company's strategy, create innovative measures and lay the foundation in areas where Red Bull will exploit its full potential in the future.
• Master the On Premise universe by staying on the cutting edge of industry knowledge, trends and new opportunities (accounts, occasions, consumers).
• Manage internal and external resources (materials, tools, budget) to drive efficiency and effectiveness.
• Collaborate with internal (especially on premise- and culture- marketing) and external stakeholders (artists, promoters, agencies, creatives) to leverage business success
• Deliver premium execution and creative value-adds to enhance Red Bull's brand image and increase consumption at events (Red Bull events, 3rd party such as para-gastronomy and festivals)

Indispensable Business Consultant

• Build and maintain long-lasting collaborations with key stakeholders.
• Negotiate win/win partnership agreements which add value to both Red Bull's business and customer's business.
• Leverage your impressive communication, sales and marketing ability to keep Red Bull number one On Premise.
• Drive and expand the business by identifying the right sales and marketing occasions in which Red Bull should be present (brand, product).
• Turn insights into impactful programmes to drive sales and leverage the Red Bull brand image.
• Measure success by diligently tracking, analysing and reporting on performance and areas of growth and opportunity.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• Matric required
• University degree preferred
• Sales and Marketing experience preferred.
• Previous experience working in the hospitality, night-life and/or FMCG industry preferred.
• Basic market knowledge and integration into local On Premise industry and community is beneficial.
• Self-motivated and ability to work independently in a high energy, fast-paced, field-based environment.
• Strategic, innovative, commercially aware (shows understanding of sales and finance processes).
• Strong planning, prioritisation and organisational ability.
• Strong analytical ability (analyse sales and customer data).
• Street smart. Know what's going on in the streets – understand all groups of people, what every type of person has to deal with daily and know how to act around them. 
• Self-aware and able to adapt communication, presentation and professional appearance according to audience and scene. Excellent communication, active listening skills and the ability to negotiate. 
• Ability to work flexible hours (including nights and weekends).
• Full working knowledge of IOS and MS Office.