Job Openings at Timberland

Description

 Prioritizing digital as one of the key pillars of our business strategy with a consumer-minded, retail-centric and hyper digital agenda.  

• Creating & maintaining social media advertisement campaigning towards company objectives.
• Web SEO/SEM monitoring and adjustments for ease of access and competitive searching.
• Measurements & reports for ROIs & KPIs.
• Formulating high-quality novel written and visual content for each social media campaign to include all media (photography & cinematography).
• Designing, building & maintaining our brands presence online.
• Building brand awareness by collaborating with relevant influencers.
• Evaluate emerging technologies.
• Managing our online communities to ensure respectful and appropriate engagement.
• Responding to comments on each of our accounts (website, social media etc.)
• Identifying marketing trends to ensure the company is effectively advertising and on the appropriate platforms.
• Brainstorming with the marketing team to plan operations geared towards consumer demand (Black Friday).
• Overseeing customer service provided via social media.

Requirements

Qualifications and Preferable Experience Required:

• Appropriate tertiary qualification (B degree or equivalent in Marketing / Communications / Visual Communications or similar)
• Proficiency in MS Office suite
• Experience in Social Media Management and strategies (Instagram and Facebook Ad Manager is a MUST)
• Experience working as a Digital Marketer / Online Marketer within a retail brand or similar environment
• Must have excellent writing skills
• Content marketing experience
• Adwords competency and understanding implementation
• Mailchimp experience and how to set up lists, create campaigns and schedule campaigns

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Roles and Responsibilities:

• Prioritizing digital as one of the key pillars of our business strategy with a consumer-minded, retail-centric and hyper digital agenda.  
• Assist in managing Timberland's social media accounts (Facebook, Instagram, Twitter, etc.).
• Monitor social media platforms for brand mentions, comments, and messages.
• Engage with followers, respond to comments and direct messages promptly and professionally.
• Collaborate with the marketing team to develop social media content strategies aligned with Timberland's brand, marketing objectives and industry trends.
• Create and schedule engaging social media posts using relevant text, images, videos, and other multimedia assets.
• Monitor and analyse social media metrics and provide regular reports on performance.

Social Media Advertising:

• Support in the planning and execution of digital advertising campaigns that align with marketing objectives.
• Conduct market research to identify target audiences, demographics, and consumer behaviour.
• Collaborate with the marketing team to develop compelling ad copy, visuals, and calls-to-action.
• Monitor ad performance, optimize campaigns based on key metrics, and suggest improvements.

Event Coordination:

• Assist in planning and coordinating marketing events and activations, such as product launches, pop-up stores, and collaborations.
• Coordinate logistics, including supplier selection, vendor coordination, and on-site setup.
• Support event promotion through social media, email marketing, and other channels.
• Assist in post-event evaluation, including gathering feedback and measuring the success of marketing events.
• Collaboration and Communication:
• Collaborate closely with the marketing team, and other departments to ensure consistent brand messaging and alignment of marketing efforts.
• Assist in managing affiliated relationships with external agencies, influencers, vendors, and partners.
• Communicate marketing initiatives, updates, and timelines to internal stakeholders.
• Support cross-functional projects and initiatives as needed.
• Administrative Support:
• Provide general administrative support to the marketing department.
• Help maintain marketing databases and contact lists.
• Assist in preparing marketing reports, presentations, and other documents

Requirements

Qualifications and Preferable Experience Required:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 1-2 years of experience in marketing, social media management, or a related role.
• Experience in the retail or fashion industry is a plus.
• Proficiency in social media platforms (Facebook, Instagram, Twitter) and social media management tools (e.g., Hootsuite, Buffer).
• Basic knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads).
• Familiarity with event planning and coordination.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic graphic design tools (e.g., Canva).
• Strong writing and editing skills, with the ability to create engaging and compelling content.
• Ability to develop creative social media strategies and campaigns.
• Analytical Skills
• Ability to analyze social media metrics and digital advertising performance data.
• Strong research skills to identify target audiences and market trends.
• Excellent communication and interpersonal skills.

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Core competencies

• To interact with customers on a daily basis, primarily as a single point of contact for the resolution and escalation.
• Tracking and closure of, all queries, incidents, problems and requests for service from all end users.
• Concentrating on resolving the issues, escalating learning and focusing on root cause of issues.
• Excellent command of English language (both verbal and written)
• Solid organizational, administrative, time management skills and keen sense of attention to detail.
• Ability to manage client’s expectations
• Customer Focused - ability to excel in the provision of service
• Ability to consistently deliver quality service under the pressures of volume variances in inbound calls, length of calls, escalations and peak periods
• Solution Orientated with a proactive approach to problem resolution and detail

Requirements

• Retail experience.
• An ability to communicate with customers easily and effectively, with strong negotiation skills.
• A ‘customer first’ attitude and approach to working
• Computer literacy
• Organisational and administration skills