Job Opportunities at GitLab Inc.

As the Manager, Marketing Operations, you will be responsible for managing the day-to-day of GitLab's Marketing Operations team to execute on key marketing strategies. You will also encourage and facilitate cross-functional collaboration with key stakeholders across the business, specifically our field teams.

What You'll Do In This Role

• Oversee a connected ecosystem of core marketing platforms focused on lead management and prospect engagement, including LeanData, Vartopia, Outreach, Drift, ZoomInfo, Bizible, Demandbase, RingLead, and SFDC.
• Effectively influence, align, and collaborate with key functions, particularly Marketing, Sales, Sales Systems, Sales Operations, Finance, and Legal.
• Recruit, develop, and guide a team to execute key marketing strategies.
• Manage the day-to-day work of individual contributors.
• Establishes goals and tasks, sets performance expectations, monitors progress, drives information sharing, and sustains connections, trust, and engagement within the team.
• Audit MarTech and provide strategic recommendations/vision for core marketing technology roadmap (focused on lead management and prospect engagement) with an eye toward continually improving setup.
• Provide vision for lead lifecycle and recommendations for lead management and funnel/reporting setup.
• Strategize with team members to design processes for monitoring the effectiveness of our data hygiene and management practices. Align teams to vision.
• Ensure compliance with relevant privacy and data protection legislation impacting marketing technology and processes.
• Drive key quarterly OKRs with impacts across the organization, helping drive change and improve marketing efficiency.

We're looking for

• Considerable experience with go-to-market operations strategy and working with core marketing technology.
• Significant experience managing teams as well as marketing vendors.
• Experience working with partner marketing and sales development teams to create marketing strategies supporting the customer lifecycle.
• Deep experience with modern marketing and sales development technology, such as Salesforce, LeanData, Vartopia, Demandbase, Outreach, Drift, ZoomInfo, Bizible, and RingLead.
• Experience driving and getting alignment for process improvement, lead management practices, and prospect engagement strategies.
• Ability to manage/prioritize multiple projects and adapt to a changing, fast-paced environment.
• Demonstrated management skills and ability to oversee a team and work in a group environment, including collaboration with Senior/Executive level leadership.
• Possess exemplary interpersonal skills including influencing, negotiations, and teamwork skills.
• Superb analytical, and problem-solving capability and help the team makes sound conclusions.
• You believe in teamwork and are not afraid of rolling up your sleeves.
• Willingness to learn how to use GitLab and Git

Also, we know it’s tough, but please try to avoid the confidence gap . You don’t have to match all the listed requirements exactly to be considered for this role.

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What You'll Do In This Role

• Translate the company’s revenue objectives into a formal, cohesive solutions marketing strategy, including key imperatives that GitLab solves for customers, how we solve them, and how we scale them through and with partners.
• Partner with Sales, Sales Development, Customer Success, Marketing, and Product Management to identify and prioritize quarterly GTM plays (including strategy, messaging, content, campaigns, and enablement) that drive quality pipeline and ARR.
• Work comfortably with complex data sets to identify pipeline gaps and prescribe and prioritize solutions to meet business pipeline gaps
• Work with leaders and individual contributors across organizations, break down silos, and help to unify solutions strategies for optimal global impact.
• Lead cross functional working group including product marketing, content, design, integrated marketing, sales development, sales strategy, and field enablement to orchestrate the development, execution, and operationalization of scalable and measurable quarterly sales plays that deliver results
• Collaboratively define success measures and reporting frameworks for implemented programs
• Conduct regular program reviews with leaders, providing status updates and risk mitigation strategies
• Define and implement a repeatable framework for GTM Plays including leadership touchpoints, comms plans, and a Handbook based playbook.
• Develop, maintain, and execute medium- and long-term vision for the function
• Participate in quarterly pipeline planning to ensure there is structure, scalability and transparency with clear in-quarter execution outputs

We're looking for

• Experience managing or designing solutions and/or go-to-market strategies, plays, and campaigns.
• Ability to work collaboratively with Marketing, Sales, and Product teams and effectively develop relationships with stakeholders at all levels of the organization to remove impediments that block the team’s ability to meet project objectives
• Exceptional communication and execution skills
• Proven track record of cross-stakeholder program management and execution with operational rigor
• Skills to build, maintain, update and optimize critical dashboards in Salesforce.com.
• Strong analytical and influencing skills
• Bachelors or University Degree, or relevant work experiences
• Collaborates well with others, including executives across multiple functions
• Ability to move fluidly from big picture to details
• Significant enterprise software marketing experience
• Has experience aligned with the additional responsibilities of a Principal Product Marketing Manager

Also, we know it’s tough, but please try to avoid the confidence gap . You don’t have to match all the listed requirements exactly to be considered for this role.

Director Performance Indicators

• First Order pipeline generation
• Growth pipeline generation
• ARR

go to method of application »

What You'll Do In This Role

• Develop, organize, and maintain a competitive information repository, both internal and external facing.
• Partner with our Product team to ensure a single source of truth across GitLab that surfaces product strengths, weaknesses, and differentiators.
• Collaborate with Sales to enable all teams to confidently and proactively pitch GitLab in competitive situations.
• Develop competitive playbooks (discovery, positioning, messaging, objection handling, scripts, battle-cards, ROI tools, etc.) with respect to specific markets or competitors to drive GTM campaigns.
• Ensure accuracy and maintain competitive landscape content including website pages, presentations, demos, and other assets.

What we're looking for

• Experience developing competitive collateral (e.g. playbooks, content, decks, demos, webinars, videos, battle cards, ROI tools, etc.) and collaborating with GTM teams (Marketing & Sales) on competitive response situations is a plus.
• Prior experience in Product Development or Software Engineering & Architecture is a plus.
• Prior experience in Solution Architecture & Engineering or Technical Account Management is a plus.
• Interest in or experience of using, installing, configuring and evaluating different DevOps tools in order to reach objective and fair comparisons between the major players in our market.
• Understand market dynamics, the competition, and customer needs of the enterprise application development and delivery space.
• Understand enterprise buyer and user personas tasked with developer, security, and operations tools and solutions and how to market to them.
• Ability to move iteratively with speed and urgency.
• Written and verbal communication fit to engage customers, analysts, and influencers.
• Ability to travel if needed and comply with the company’s travel policy.