Job Vacancies at Philip Morris International

PURPOSE OF THE JOB

• Collect and analyze market information from various internal and external sources to provide meaningful insights and dashboards to various internal stakeholders. Deliver valuable inputs on a timely basis to enhance strategic decision-making within the organization.

PRINCIPAL ACCOUNTABLITIES
MARKET INTELLIGENCE
ANALYSIS & REPORTING

• Provide value to key business users by identifying user needs. Facilitate and assist decision-making through analysis and interpretation of reports and information provided.
• Develop and customise reports through regular interaction with key business units in order to continuously improve reporting.
• Identify, plan and action required development along with all current data providers to ensure current and future business reporting needs are met.
• Display pro-activity through understanding key business functions and their requirements. Assist all key business users by providing of training on usage of reports and information.
• This includes preparation of ad-hoc analysis and interpretation of reports to track progress of tactical and strategic objectives across sales and marketing business units.

DATA COLLECTION AND VERIFICATION

• Collect and consolidate the data related to PMSA Sales and Marketing activities from the field force and sales department, as well as from distributors and market survey companies on daily, monthly and weekly basis, to ensure that the most up-to date Sales and Marketing information is readily available in a standard format for reporting and analysis. This includes integration of various data sources to provide adequate support for decision making and achievement of business objectives.
• Co-ordination of projects to ensure relevant and up-to-date information is obtained and reported e.g., census of retail environment in line with sales and marketing long term objectives
• Agree with Data Owners and Capability Owners to ensure the data is set up efficiently to optimize the collection through the transaction activities
• Proactively analyze and find ways to improve data quality through performing finance data analysis in PMI financial systems, propose and lead the implementation of improvements
• Ensure accuracy of reports and information to key business users, ensuring a high degree of credibility of all information sources. Verify information provided to the business. Ensure full understanding of the capabilities and methodology of all current and future systems.

VOLUME REPORTING

• Ensure regular and accurate reporting to realized (In-Market sales) volumes across all legal entities and product categories by geography and channel.
• Ensure accurate and detailed reporting (daily and weekly), submitted to management team and other key stakeholders reflecting total volumes, Rate of Sales, highlighting potential challenges and proposing actions.
• Provide regular performance sales reports to key stakeholders within the sales structure (i.e. Sales Director, National Sales Managers, Regional Managers, Key Accounts, others).
• Track business sales performance and identify opportunities where the organization can benefit
• Regularly review and assess effectiveness of current reporting templates and propose improvements.

TIMELY SUBMISSIONS

• Collate, analyse and present data in an accurate manner to all key stakeholders within agreed timelines.

QUALIFICATIONS & EXPERIENCE
Education

• Relevant university degree (Sales/Marketing/Business)

Work Experience

• Minimum 3 years’ experience in Market Intelligence (Analysis / Reporting) or similar role within the FMCG Industry
• Retail experience/knowledge
• Good numeracy / analytical skills
• Knowledge of systems Excel, SAP and/or Business Intelligence reporting

CRITICAL COMPETENCIES
The candidate should possess

• Analytical skills
• Problem Solving
• Advanced Excel Skills
• Strong attention to detail and accuracy
• Self Starter
• Good presentation skills
• Ability to deal with different levels of the organization
• Customer Service Orientation

Preference will be given to EE candidates

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Purpose

Part of the Consumer Experience leadership team, the Head of Retention is the market/cluster owner of the consumer experience design for the specific stage of the consumer journey and is responsible for driving its seamless deployment across Commercial, being ultimately accountable for NPS and other CX KPIs. Within the consumer journey stage, the incumbent is also responsible for the deployment of a set of programs, projects and initiatives. The role is the voice of the consumer for the specific stage of the journey and is a key leader of the horizontal Commercial project-based organization.

Key accountabilities

• Embed the global Consumer Journey framework (Compass) across Retention phases in the market/cluster commercial activity, ensuring omni-channel experience deployment and leveraging global guidelines and toolboxes
• Design local consumer experiences in line with global guidelines and the Consumer Journey framework (Compass) to address the needs of different consumer segments and to enable consumer value management and CRM activities
• Lead cross functional teams to scope, define and deliver commercial programs, projects and initiatives (i.e. Member-Get-Member, Loyalty, etc.) to improve NPS and Consumer experience in the specific stage of the Consumer Journey. The team members report solid line into different team across Commercial and beyond but operate in project teams coordinated by the Consumer Journey leads through the PBO methodology application. The allocation of projects to Consumer Journey leads depends on the expected outcomes of the projects and on workload considerations
• Accountable for the benefit realization and the timely execution of programs, projects and initiatives as leader of cross-functional teams
• Be the voice of the consumer (internal consumer advocacy) for the Retention phase of the Consumer Journey, based on outcomes of the NPS inner loop and on data provided by Consumer Insights and Analytics, Commercial Planning and Digital
• Continuously assess and monitor consumer data and feedback to optimize consumer journey roll out effectiveness
• Translate the consumer insights into corrective actions to improve the experience in the specific journey phase addressing specific gaps and opportunities
• Manage and update the Consumer Journey map, episode cards and opportunity briefs per stage
• Embed FFWD and PBO methodologies and ways of working across Consumer Journey projects and initiatives
• Provide inputs on resource needs for the portfolio of projects being managed, centrally collected by the Head of Commercial Program Management, who consolidates a recommendation to allow the Commercial governance to make informed resource allocation decisions
• Participate in the Consumer Experience leadership team governance and provide input and recommendation to overall Consumer Experience short / long term plans as journey stage subject matter expert
• Develop the consumer centricity mindset and consumer data driven decision making across the entire market/cluster organization

Key Performance Indicators (required)

• NPS
• Total IQOS/RRP LAUs Key Stakeholders in market
• Head of Marketing and Digital and direct reports
• Total IQOS/RRP Converted LAUs
• Cost per acquisition / awareness / retention / service
• Brand awareness, consideration & intent to buy
• % of LAS / LAUs per CJ stage
• % of online registered customers
• FFWD Maturity
• Specific pain point evolution
• Consumer value across the CJ (integrated view of ROI)
• Head of Commercial Operations and direct reports
• Head of Commercial Program Management
• Head of Awareness/Conversion/Retention

Key Competencies

• Solid foundations
• Business & Financial Acumen
• Portfolio Knowledge
• Solid experience / Expertise
• Consumer Experience Management
• Consumer Feedback Collection & Consolidation
• Consumer Knowledge, Insights & Analytics into Action
• Project Management & FFWD/Agile ways of working
• Route to Market Omnichannel Strategy
• Consumer Service
• Design Thinking
• Product Management
• User Experience Design & Optimization Processes
• Solid understanding of Data Analytics in order to maximize the interaction with CIA function
• Consumer Insights & Analytics (CIA)
• Solid understanding of the different trade and digital engagement channels
• Optimizing trade investment
• Customer Account Business planning
• Digital Trade Engagement
• Brand Retail Ops Mgmt
• Customer Care Ops Mgmt
• Coaches/Sales Experts Ops Mgmt
• Digital engagement CRM, WEB/UX/E-commerce, Paid Media, Social Media, Search Engine Optimization

Critical Behaviors

• Consumer Focus
• Understand and anticipate Customer’s needs and expectations
• Seek insights from consumer/customers to understand their needs
• Trust & Accountability
• Openly admit to others when lacking knowledge or answers
• Consistently follow through on commitments and promises
• Build a work environment of openness and transparency, creating space to deliver
• Value diversity of opinions and create an environment where others feel respected and included and can constructively challenge ideas
• Drive to achieve
• Overcome obstacles to move forward and help others to do the same
• Proactively work to find solutions to problems
• Innovation with purpose
• Find opportunities to simplify ways of working
• Seek continuous improvement
• Experiment with new ideas, products, processes or services
• Demonstrate curiosity and diverse ways of thinking to create new ideas to benefit our consumers/customers
• Agility
• Seek and adapt to change quickly
• Take calculated risks
• Have the courage to pivot or stop certain activities when necessary
• Collaboration
• Influence

Preference will be given to EE candidates

go to method of application »

Purpose

Part of the Marketing and Digital leadership team, the Manager Portfolio and Consumer Value Management is responsible for defining the local consumer segmentation, for deploying the RRP portfolio of products, accessories, consumables and services through propositions that address segment specific needs, and for driving consumer lifetime value. The incumbent is ultimately accountable for embedding consumer segmentation, marketing propositions and consumer value management into commercial programs, projects and initiatives aiming to achieve commercial performance and NPS. The role requires a robust analytical approach and is pivotal in the journey towards translating consumer data into personalized propositions (segment of one).

Key accountabilities

• Accountable for the local implementation of the global consumer segmentation, leveraging consumer and channel insights and analytics (from Global Consumer Insights and Analytics, Consumer Experience, Digital, Commercial Planning) to identify specific consumer needs of segments, segments of few, individual consumers
• Accountable for in-market/ product portfolio roadmap and management for RRP products, accessories, consumables and services
• Create and define consumer propositions based on consumer segment needs and on the product portfolio roadmap
• Manage consumer value throughout the entire consumer lifetime driving increased value per LAU and reduced cost per acquisition / awareness / retention / service, through targeted propositions and managing pricing and discounts in collaboration with Finance, channel promotions and incentivization in collaboration with Commercial Planning, etc.
• Participate in commercial programs, projects and initiatives from idea generation to go-to-market (GTM) ensuring consumer segmentation is applied across all activities, and product, pricing and propositions are defined to maximize value generation
• Recommend promotion and pricing strategy for consumer propositions, in agreement with Finance, to optimize commercial performance
• Improve cost per acquisition, awareness and retention through smart value decisions (promotions, discounts, etc.)
• Embed the Consumer Value Management framework into CRM initiatives (delivered by Digital in line with Consumer Experience guidelines) defining what we offer to which segment and when
• Participate in the Marketing and Digital leadership team governance and provide input and recommendation to the overall Marketing and Digital short / long term plans as consumer value management and portfolio subject matter expert

Key Performance Indicators (required)

• Total IQOS/RRP LAUs
• Total IQOS/RRP Converted LAUs
• Cost per acquisition / awareness / retention / service
• Brand awareness, consideration & intent to buy
• Share of Market/Revenue
• NPS

Key Stakeholders in market

• Head of Marketing and Digital
• Manager Digital
• Manager Trade Marketing
• Manager Brand and Content
• Head of Consumer Experience
• Manager Acquisition & Retention
• Manager Commercial Strategy Planning
• Manager Deployment
• Manager Direct Retail
• Head of Finance

Key Competencies

• Solid foundations
• Project Management & FFWD/Agile ways of working

Education & Experience

• Proven experience in a senior management position – mentoring and developing teams
• Proven track record in significantly improving customer value through portfolio management in an organisation and executing an Omni-Channel Portfolio and Customer Value Management strategy.
• University degree in Business Administration, Marketing, Innovation, related field or MBA
• Customer Value management expertise
• Portfolio management capability
• Expertise
• Business & Financial Acumen
• Consumer Knowledge, Insights & Analytics into Action
• Portfolio Knowledge
• Portfolio Strategy & Management
• Category Management
• CRM
• Solid understanding of consumer strategy, human interphase and digital channels to contribute to GTM strategies

Consumer Experience Management

• Optimizing Trade Investment
• Customer Account Business Planning
• Direct Retail
• WEB/UX/E-commerce

Critical Behaviors

• Consumer Focus
• Understand and anticipate Customer’s needs and expectations
• Seek insights from consumer/customers to understand their needs
• Trust & Accountability
• Openly admit to others when lacking knowledge or answers
• Consistently follow through on commitments and promises
• Build a work environment of openness and transparency, creating space to deliver
• Value diversity of opinions and create an environment where others feel respected and included and can constructively challenge ideas
• Drive to achieve
• Overcome obstacles to move forward and help others to do the same
• Proactively work to find solutions to problems
• Innovation with purpose
• Find opportunities to simplify ways of working
• Seek continuous improvement
• Experiment with new ideas, products, processes or services
• Demonstrate curiosity and diverse ways of thinking to create new ideas to benefit our consumers / customers
• Agility
• Seek and adapt to change quickly
• Take calculated risks
• Have the courage to pivot or stop certain activities when necessary
• Collaboration
• Influence
   

Preference will be given to EE candidates