Market Intelligence Executive at Philip Morris International

PURPOSE OF THE JOB

• Collect and analyze market information from various internal and external sources to provide meaningful insights and dashboards to various internal stakeholders. Deliver valuable inputs on a timely basis to enhance strategic decision-making within the organization.

PRINCIPAL ACCOUNTABLITIES
MARKET INTELLIGENCE
ANALYSIS & REPORTING

• Provide value to key business users by identifying user needs. Facilitate and assist decision-making through analysis and interpretation of reports and information provided.
• Develop and customise reports through regular interaction with key business units in order to continuously improve reporting.
• Identify, plan and action required development along with all current data providers to ensure current and future business reporting needs are met.
• Display pro-activity through understanding key business functions and their requirements. Assist all key business users by providing of training on usage of reports and information.
• This includes preparation of ad-hoc analysis and interpretation of reports to track progress of tactical and strategic objectives across sales and marketing business units.

DATA COLLECTION AND VERIFICATION

• Collect and consolidate the data related to PMSA Sales and Marketing activities from the field force and sales department, as well as from distributors and market survey companies on daily, monthly and weekly basis, to ensure that the most up-to date Sales and Marketing information is readily available in a standard format for reporting and analysis. This includes integration of various data sources to provide adequate support for decision making and achievement of business objectives.
• Co-ordination of projects to ensure relevant and up-to-date information is obtained and reported e.g., census of retail environment in line with sales and marketing long term objectives
• Agree with Data Owners and Capability Owners to ensure the data is set up efficiently to optimize the collection through the transaction activities
• Proactively analyze and find ways to improve data quality through performing finance data analysis in PMI financial systems, propose and lead the implementation of improvements
• Ensure accuracy of reports and information to key business users, ensuring a high degree of credibility of all information sources. Verify information provided to the business. Ensure full understanding of the capabilities and methodology of all current and future systems.

VOLUME REPORTING

• Ensure regular and accurate reporting to realized (In-Market sales) volumes across all legal entities and product categories by geography and channel.
• Ensure accurate and detailed reporting (daily and weekly), submitted to management team and other key stakeholders reflecting total volumes, Rate of Sales, highlighting potential challenges and proposing actions.
• Provide regular performance sales reports to key stakeholders within the sales structure (i.e. Sales Director, National Sales Managers, Regional Managers, Key Accounts, others).
• Track business sales performance and identify opportunities where the organization can benefit
• Regularly review and assess effectiveness of current reporting templates and propose improvements.

TIMELY SUBMISSIONS

• Collate, analyse and present data in an accurate manner to all key stakeholders within agreed timelines.

QUALIFICATIONS & EXPERIENCE
Education

• Relevant university degree (Sales/Marketing/Business)

Work Experience

• Minimum 3 years’ experience in Market Intelligence (Analysis / Reporting) or similar role within the FMCG Industry
• Retail experience/knowledge
• Good numeracy / analytical skills
• Knowledge of systems Excel, SAP and/or Business Intelligence reporting

CRITICAL COMPETENCIES
The candidate should possess

• Analytical skills
• Problem Solving
• Advanced Excel Skills
• Strong attention to detail and accuracy
• Self Starter
• Good presentation skills
• Ability to deal with different levels of the organization
• Customer Service Orientation

Preference will be given to EE candidates