Jobs at Oneplan Underwriting Managers (Pty) Ltd

Lead Generation & Demand Strategy

• Design, implement, and optimize multi-channel lead acquisition strategies.
• Manage high-volume lead funnels (35,000+ monthly leads), ensuring quality, conversion, and ROI.
• Develop and refine demand generation campaigns across digital platforms (Google, Bing, LinkedIn, Meta, Referrals).
• Align lead strategy with sales objectives, ensuring seamless handoff and measurable revenue impact.
• Forecast lead volumes and campaign performance, adjusting strategies to meet growth targets.

Performance Marketing & Analytics

• Drive ROI through data-driven campaigns, optimising CPL, CPA, NTU and retention metrics.
• Build and maintain analytics dashboards to monitor performance and provide actionable insights.
• Apply attribution modelling to measure campaign effectiveness and inform budget allocation.

Digital Transformation & E-commerce

• Champion digital innovation, including app redesigns and online store development.
• Implement CRO strategies, including A/B testing and landing page optimization.

Media & Partnerships

• Negotiate directly with media owners (TV, radio, OOH) to maximize value and reduce costs.
• Build and sustain strategic partnerships with financial institutions and corporate collaborators.
• Oversee brand activations, events and experiential campaigns that support lead generation.

Team Leadership

• Lead, mentor, and develop a team of marketers, fostering a culture of innovation and accountability.
• Align team objectives with organisational strategy and performance goals.
• Encourage collaboration across departments to ensure marketing initiatives support company-wide priorities.

Brand & Communications

• Align brand positioning and communications with Brand Architecture and DNA
• Oversee internal and external communications to ensure consistency and alignment with brand values.
• Produce and execute in-house TV and radio campaigns.

Ideal Candidate Profile

The successful candidate will be:

• A strategic thinker with a proven track record in lead generation and demand strategy.
• Skilled in balancing creativity with commercial discipline.
• Experienced in managing large budgets and complex campaigns.
• Adept at building partnerships and influencing stakeholders at all levels.
• A collaborative leader who inspires and develops high-performing teams.

Senior Marketing Manager

We’re looking for a Senior Marketing Manager to take charge of our marketing strategy with a strong focus on lead generation and demand growth. This is a high-impact role where you’ll manage a substantial budget, oversee a talented team, and deliver measurable results that directly drive revenue.

What You’ll Do

• Lead multi-channel lead generation campaigns across Google, Bing, LinkedIn, and Meta.
• Manage and optimise marketing budget to maximize ROI.
• Build and refine performance dashboards to track CPL, CPA, NTU and conversion rates.
• Align marketing with sales to ensure seamless lead handoff and measurable pipeline growth.
• Champion digital transformation projects, and app innovation.
• Negotiate media partnerships and deliver brand activations.
• Inspire and mentor a high-performing marketing team.

What We’re Looking For

• Proven expertise in lead strategy, demand generation, and performance marketing.
• Strong analytical skills with experience in CRM optimisation and marketing automation.
• Track record of managing large budgets and delivering measurable growth.
• Leadership ability to develop teams and influence stakeholders.
• Technical proficiency with Google Analytics, Ads, LinkedIn, Meta Business Suite, and CRM tools.

Requirements

Minimum Academic, Professional Qualifications & Experience required for this position

Qualifications & Experience

• Bachelor’s degree in marketing, Communications, Business, or related field.
• 7–10 years’ experience in marketing, with at least 3 years in a senior leadership role, ideally within finance or professional services.
• Proven experience managing brand consistency across multiple offices or regions.
• Demonstrated ability to lead campaigns, elevate brand presence, and engage professional audiences.

Software & Tools

• Project & Workflow Management: Monday.com
• CRM & Marketing Automation: HubSpot, Click It
• Design & Content Tools: InDesign, Canva
• Social Media & Platforms: Facebook Meta Business Suite, LinkedIn Campaign Manager
• Analytics & Reporting: Built-in analytics from HubSpot, social platforms, and other marketing tools

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Key Performance Area:
Drive and Improve Customer Engagement

• Lead the implementation and evaluation of strategic, tactical, and operational customer experience and engagement plans to support retention and market impact.
• Collaborates with the Senior Leadership to agree strategic, tactical, and operational plans.
• Advises the Senior Leadership on customer satisfaction measures, customer experience strategies, programs, initiatives, and emerging issues to enable customer-centric strategic and operational decision
• processes and major or critical issue responses.
• Plan and provide leadership to the implementation of integrated customer engagement and communication initiatives to improve and enhance the perceptions and experiences of customers, consumers and communities.
• Lead and/or direct specific customer research programs, dialogue, and other forms of engagement to understand key concerns and issues to inform enhancement of customer services and service delivery models
• Identify opportunities for enhanced service delivery through various delivery methods, and the application of social media, mobile apps and technologies to optimise customer experience
• Engage and negotiate with stakeholders on strategic issues related to standards of customer service and accessibility and provide expert, influential advice.
• Ensure that responsiveness to customer needs is central to the organisation’s strategic planning processes
• Understands industry best practices and strategies
• Responsible for overall end to end process improvement to ensure best of class service delivery.

Operations Management

• Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store.
• Creating frameworks that transform our e-commerce site into highly profitable platforms
• Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies and communication.
• Reviewing the site funnel, payment gateway, security of checkout pages and order process regularly and improve UX if needed.
• Creating daily, weekly and monthly promotional offers and checking to see that these are uploaded and executed on time and continuously.
• Reviewing copy and legal disclaimers to ensure they are always up to date and in line with business objectives.
• Analysing traffic and user usage to inform website maintenance and the effectiveness of marketing strategies and provide accurate reporting monthly.
• Examining sales-related metrics to inform restocks and new product requirements or removing expired and non-selling products.
• Reporting on the utility of existing and novel strategies
• Work with customers daily, who need problem solving and information.
• Part take in stock take on a monthly basis and report into finance.

E-Commerce Vendor Management

• Onboard new e-commerce vendors agree their terms & conditions and increase overall ecommerce umbrella channel.
• Manage current vendor relations to ensure the best value is being obtained for the business from product purchases.
• Plan & manage strategic business plan with ecommerce vendors for entire year on aspects like product category planning, sales forecast, product inventory, supply forecasting etc
• Follow up with ecommerce vendor for courier order, appointment & confirm outstanding due before the new order is supplied to the vendor.
• Manage credits with finance and ensure they are applied to new invoice payments

Driving E-Commerce Sales Targets

• Responsible for the overall strategy for the growth of the ecommerce vertical and drive the business KPIs
• Responsible for the delivery of the online sales plans and client usage and contribute to the regular reforecasting process throughout the year
• Create the merchandising strategy for all the platforms to ensure key products are featured prominently, and cross-sell & up-sell opportunities are maximized to client base.
• Produce seasonal product sell-through analysis
• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities with ecommerce platforms
• Continuous improvement of business processes

Marketing Campaign

• Ensure catalog maintenance, relevant product images, product communication & A+ content is up to date on all the platforms.
• Develop ecommerce platform marketing strategy in line with Brand Marketing / Business Goals and evaluate the Pre ROI of all the marketing spends
• Develop and maintain effective online marketing channels and evaluate performance for same and design promotional activities to acquire new customers
• Marketing content creation for all campaigns and take relevant approvals as per SOP
• Monitor & track ecommerce marketplace

Work collaboratively

• Build a culture of respect and understanding across the organisation
• Recognise outcomes which resulted from effective collaboration between teams
• Build cooperation and overcome barriers to information sharing, communication and collaboration across the organization
• Facilitate opportunities to engage and collaborate with internal and external stakeholders to develop joint solutions

Requirements

Minimum Academic, Professional Qualifications & Experience required for this position

• Degree in business management, marketing, or a closely related field of study
• 3 – 5 years of experience in a digital & ecommerce role
• Knowledge of the pet product industry will be advantageous
• Proficiency with MS Office suite & strong experience across digital marketing, ecommerce and social media

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Key Responsibilities

• Assist in the creation and implementation of marketing campaigns across digital, above the line and traditional channels.
• Conduct market research and competitor analysis to support strategy development.
• Review content on company websites, social media platforms, and email newsletters.
• Support the design, production, and distribution of marketing materials (brochures, presentations, ads, etc.).
• Coordinate logistics for events, trade shows, and promotional activities and execute.
• Track, analyse, and report on the performance of campaigns and leads (e.g., engagement, conversions, ROI).
• Maintain marketing databases, customer relationship management (CRM) systems, and mailing lists.
• Liaise with external agencies, vendors, and partners to ensure timely delivery of projects.
• Provide administrative support to the marketing team, including scheduling, budgeting, and reporting.
• Schedule Communication to Lost Leads and databases
• Assist in sharing campaigns and managing lead providers and brand ambassadors
• Work with the team on internal social communication and events.

Requirements

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or related field (preferred).
• 1–2 years of experience in a marketing or administrative role.
• Strong written and verbal communication skills.
• Proficient in Microsoft Office (Word, Excel (Strong), PowerPoint) and familiarity with marketing software/tools (e.g., Mailchimp/Everlytics, Canva, Later, Meta, Tik Tok, Google Analytics).
• Understanding of digital marketing concepts including SEO, social media, and email marketing.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Creative thinker with problem-solving skills and a proactive attitude