Jobs at The Coca-Cola Company

What You Will Do for Us:

• Responsible for the creation and delivery of high-quality strategy, idea and concepts (and final execution elements for ‘Hero’ content) of the brand’s plan. The role is responsible for the preparation of the final recommendations presented for decision at each stage of Creative content approval.
• Leading the creative strategy and development cross marketing sub-functions (including but not limited to Design, Connections, Consumer & Shopper Engagement, Digital, Media)
• Work with counterparts in other OUs to help develop and execute a cohesive brand/category Creative Strategy
• The Creative Strategist is the Leader of the full Category Content team and is responsible for thought leadership and capability building across the OU Category team in all aspects of Content development.
• Authoring and aligning key stakeholders to IMX briefs; leading agency briefings and identifying innovative ways to measure the effectiveness of brand campaigns.
• Building the storytelling of the brand, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points
• Translating and amplifying the Global Core Creative Ideas for Global and regional (where not lead OU) brands into contemporary communications, that mobilize the KO system, positions the brand for future growth and excite consumers to build Brand Love ( i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets etc)
• Develop exciting/powerful Core Creative Ideas for Regional Brands (as Lead OU) and local brands, anchored on consumer insight
• Ensuring that all expressions of the brand are in consistence with the Brand Essence and Architecture
• Relentlessly challenging for more innovative brand experiences
• Working with the respective OU Brand Team/s to develop a vision and growth strategy for the respective brand / platform; expected to provide input on investment recommendations
• Working with counterparts in other OUs to help develop and execute cohesive brand/category Creative Strategy
• Working with OU Human Insights Team to define the killer insights that lead to the most powerful Creative Strategies

Role Requirements:

• Bachelors degree.
• +10 years of marketing and leadership experience, including leading teams (5+ people)
• Experience working in cross-functional and cross-geographical teams is preferred
• Proven ability to communicate both verbally and in written form in a way that engages and inspires key internal and external stakeholders including agency partners.
• Good understanding of consumer, cultural trends, current and future business needs
• Ability to lead overall IMX / Communication strategies.
• Ability to collaborate and create a ‘network’ across disciplines to open new, innovative spaces for brand growth based on consumer insights, cultural trends and current and future business needs.
• Excellent people leadership skills, particularly the ability to coach and develop others and create a cohesive, focused team
• Ability to manage complex timelines and manage/influence multiple stakeholders
• Ability to manage DME resources for maximum efficiencies and return on investment

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What you will do for us:

• Lead, design and implement integrated short and mid-term strategies for Regional Customers in the SA Franchise to accelerate customer-back, consumer-centric programing and thus accelerate incidence-, NSR- and Margin growth with these Customers by bringing in the “voice of the customer” into our TCCC (The Coca-Cola Company) program design early and thus maximize relevance and execution at the POP/ “shop floor”.
• Responsible to retain existing business and win new customers through new market entries and competitive RFPs. Key Objective is to accelerate our TCCS basket incidence with Customers and accelerate sustainable topline NSR- and Margin growth.
• Key Deliverables are: Customer-relevant occasion and portfolio development plans, defining shopper relevant category bundles and mechanics, an impactful calendar of activation that ties in with our customers’ activation cycles, briefing marketing accordingly for communications requirements and in outlet experiential requirements, as well as aligning execution requirements with Commercial Execution, country operations and bottler(s). This is inclusive of Revenue pools/ Targeting of occasions, shopper types, bold OBBPC (Occasions, Brands, Packs, Pricing and Channels) approaches to drive the right assortment, SKU optimization, innovation, value to market playbooks, price terms and conditions and promo mechanics and –spends, wiring RGM 2.0 applications and implications into business plans to drive RGM/RTM linked capability with Global and Regional Customers
• Ownership of channel and customer metrics and analyses as well as agreement compliance, channel coherency and advanced analytic based approaches for leading edge category planning and customer negotiation

Role Requirements

• 10+ years of leadership experience in customer, commercial, operational marketing. 
• Strong planning and collaboration skills
• Strong customer understanding from an execution perspective
• Ability to think from planning to execution and solid system commercial and brand management
• Desirable to have candidates with Bottler or Customer experience.
• The roles require deep customer understanding as well strong leadership and accountability to influence our cross-functional system teams towards consumer- and customer-relevant plans that drive revenue and profit growth with a sustainable long-term competitive advantage.

Key Knowledge Requirements
Mastery of (REQUIRED)

• SYSTEM PLANNING
• CHANNEL/SHOPPER MARKETING
• CUSTOMER MANAGEMENT/CATMAN
• RGM INCL. SEGMENTATION & OBPPC
• SYSTEM & CUSTOMER ECONOMICS

Broad expertise in (Good to have)

• TURNING INSIGHTS INTO STRATEGY
• VALUE TO MARKET
• PROJECT MANAGEMENT
• SUPPLY CHAIN KNOWLEDGE
• NETWORKING

Skills:

• Sales Process; Business Planning; Strategic Planning; Customer Relationship Management (CRM); Sales Management; Collaborative Leadership; Strategic Sales Management; Project Management; Consultative Sales Management; Sales Forecasting; Communication; Operational Assessment; Problem Solving; Business Development; Influencing (Inactive); Solutions Selling