Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 6.7 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and ha...
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YOUR ROLE AS A BRAND AMBASSADOR
- You are fully immersed in the brand personality and company values and represent the brand in a first-class manner through daily interaction with consumers and customers.
- You expand the customer base by offering our products and promoting Red Bull awareness through sampling for consumers at the right time and in the right place - and competently answer all of the consumers' questions.
- You design and implement a tailor-made and innovative campus plan to inspire students and make the brand tangible on campus.
- You build a strong network, establish and maintain relationships with important personalities in the region.
- You promote brand loyalty through authentic content on your social media accounts.
- You participate in Red Bull events and sponsored events to give consumers an unforgettable brand experience.
THE PERFECT IMPLEMENTATION
- You do excellent work and demonstrate attention to detail in all aspects of your role.
- You enjoy working with the team; you exchange ideas with each other online and offline.
- You plan and report your activities promptly and in detail via the online platform provided for this purpose.
- You participate in the development of the Red Bull media business by providing regional insights and informing about trends and opportunities.
YOUR ROLE AS A SALES EXPERT
- You build relationships with regional sales staff and ensure the availability and visibility of Red Bull in the sales market.
- You work with sales to create new distribution points for Red Bull on your university campus and beyond.
- You use the relevant resources of the World of Red Bull and thus ensure that Red Bull always remains present for customers.
- You ensure the perfect implementation of the defined in-store standards.
Your areas of knowledge and expertise
that matter most for this role:
- Enrolled student at a university or college
- German and English skills, both written and spoken
- Communication skills
- Charismatic, dynamic, positive and open personality
- You enjoy making contact with different people on numerous occasions
- Active participation in student life and in-depth knowledge of the university, city and region, including all (less) well-known hot spots
- Creativity and entrepreneurial spirit combined with a strong sense of responsibility and great initiative
- The ability to combine part-time work and studies and ideally to be available in the evenings and on weekends on occasion
- High interest in acquiring and applying new knowledge, especially in the areas of marketing, negotiation and sales
- Well connected with a large number of influential groups and people on campus
- Enthusiasm for the Red Bull brand and product
- And you have a valid driving license
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Strategic responsibilities
- Bring to life and constantly refine the Culture Marketing Strategy in line with company and brand direction to deliver overall business goals
- Ensure effective cross-functional collaboration with other departments including Red Bull Media Network, Brand, Field, Legal, and On-Premise
- Full project management of activity in music from first ideation and development, through planning and delivery to final execution and assessment.
- Oversee all elements of music event production including the delivery of key Red Bull titled events.
- Working with the Head of Culture Marketing and Global Culture team to implement and build our music and culture marketing activity in South Africa.
- Working with the Red Bull Media Network to ensure we grow reach, brand preference, and product consideration by delivering activity that can be seen by millions of people and is attributed to Red Bull
Network Relationships
- Grow and maintain relationships with talent, venues, agencies and organizations and managements that we can work with
- Maintain and grow contact between Red Bull and the South African music industry, including labels, management, publishing and promoters
- Identifying relevant, current, and future talent to collaborate with Red Bull.
- Main contact between National Music Events and Culture Marketing
- Communicate the Red Bull brand and product value to artists
- Introduce artists to Red Bull’s Culture initiatives
- Deliver Music and business-relevant insights
Planning and Ideation
- Define Key Performance Indicators for projects and activities aligned to our South Africa marketing strategy to ensure we deliver a return on the investment we make in this area
- Deliver unique event concepts developed directly with artists for Red Bull Events
- Manage the outreach, negotiation, contracting, and advancing talent bookings for events and content production
- Consistently innovating with ideas and exploring other relevant areas where energy needs and culture combine.
- Work with the international and local artist Marketing team and third-party curation partners to bring the best Red Bull Events to consumers
- Keep a holistic view of all Red Bull music and dance activities, ensuring balance and quality for well-curated events and prioritizing the brand’s business objectives
- Align and manage project budgets
- Ensure effective workflows and project management
Your areas of knowledge and expertise
that matter most for this role:
- Previous experience working in a music or culture marketing role, with a focus on project management, event production, and talent management
- Experience in developing and implementing marketing activity to make an impact on brand awareness, brand preference and product purchase/consumption.
- Excellent relationship building skills
- Team player, creative, excellent communicator, open-minded, ingenious, innovative and self-motivated with a can-do attitude and focused on delivering results
- Excellent understanding of the industry – from core to broader/mainstream audiences
- Strategic thinker who uses initiative and takes ownership of projects.
- Proven Project Manager, able to multi-task and prioritize tasks across multiple projects
- Excellent verbal and written communication skills including project presentations and recaps
- An understanding of brands & how they operate within music
- A passion for live events, marketing, and media
- A strong understanding of the promoter network
- A strong understanding of the South Africa Music Landscape
- Understanding of the music business
- Experience in commercial negotiations and contracts
- Fluency in English (written and spoken), additional language skills an advantage and you don’t take yourself too seriously? ;
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Red Bull Ambassador
- Establish and nurture relationships with key influencers, industry players and business partners (including, but not limited to, outlet owners/managers, bar staff, distribution partners, promoters, agencies, etc.)
- Build affinity and understanding of the Red Bull brand and products within your network.
- Be seen as the credible, reliable and knowledgeable face of Red Bull On Premise.
- Deliver excellence with Red Bull's premium brand image in all activities and execution.
The Entrepreneur of the Territory
- Know your territory like the back of your hand.
- Follow the company's strategy, create innovative measures and lay the foundation in areas where Red Bull will exploit its full potential in the future.
- Master the On Premise universe by staying on the cutting edge of industry knowledge, trends and new opportunities (accounts, occasions, consumers).
- Manage internal and external resources (materials, tools, budget) to drive efficiency and effectiveness.
- Collaborate with internal (especially on premise- and culture- marketing) and external stakeholders (artists, promoters, agencies, creatives) to leverage business success
- Deliver premium execution and creative value-adds to enhance Red Bull's brand image and increase consumption at events (Red Bull events, 3rd party such as para-gastronomy and festivals)
Indispensable Business Consultant
- Build and maintain long-lasting collaborations with key stakeholders.
- Negotiate win/win partnership agreements which add value to both Red Bull's business and customer's business.
- Leverage your impressive communication, sales and marketing ability to keep Red Bull number one On Premise.
- Drive and expand the business by identifying the right sales and marketing occasions in which Red Bull should be present (brand, product).
- Turn insights into impactful programmes to drive sales and leverage the Red Bull brand image.
- Measure success by diligently tracking, analysing and reporting on performance and areas of growth and opportunity.
Your areas of knowledge and expertise
that matter most for this role:
- Matric required
- University degree preferred
- Sales and Marketing experience preferred.
- Previous experience working in the hospitality, night-life and/or FMCG industry preferred.
- Basic market knowledge and integration into local On Premise industry and community is beneficial.
- Self-motivated and ability to work independently in a high energy, fast-paced, field-based environment.
- Strategic, innovative, commercially aware (shows understanding of sales and finance processes).
- Strong planning, prioritisation and organisational ability.
- Strong analytical ability (analyse sales and customer data).
- Street smart. Know what's going on in the streets – understand all groups of people, what every type of person has to deal with daily and know how to act around them.
- Self-aware and able to adapt communication, presentation and professional appearance according to audience and scene. Excellent communication, active listening skills and the ability to negotiate.
- Ability to work flexible hours (including nights and weekends).
- Full working knowledge of IOS and MS Office.
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Strategic Direction
- Responsible for a selection of marketing pillars among University, Sampling, Sports, Culture and Communications.
- Drive awareness among consumers and relevant scenes.
- Drive consumer trial through activities in line with brand values.
- Drive relevance across a variety of consumption occasions.
- Successfully execute program fundamentals in a truly tailored way
Executional Excellence
- Support the FMM in creating and supporting key events, scenes and marketing opportunities.
- Identify local heroes in relevant Red Bull scenes.
- Support in upholding a clean logistical system.
- Always have the “consumer” and “brand” eye in every single initiative.
Marketing Innovation
- Develop, own and execute new ideas that are locally relevant.
- Identify and selectively support cross-marketing opportunities.
- Understand the consumer landscape and lead the creative process for a constant flow of new ideas.
- Participate in the creation of new and exciting local relevant stories.
Enabling Structure
- Drive efficiencies in our programs, using the right tools.
- Maintenance and management of program tools.
- Source & hire with no compromise brand fit Student Marketeers.
- Lead and inspire a team of part-time employees.
Your areas of knowledge and expertise
that matter most for this role:
- Understanding the core scenes in the region and has strong networking skills.
- Has already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.)
- Experience in leading teams and managing people.
- A strategic thinker who takes initiative and ownership and “makes things happen”.
- Leadership, motivation and team skills.
- Strong analytical, planning, budgetary and project management competencies.
- Creative mind with a track record of putting new ideas into practice and assessing results.
- Excellent communication skills, including presenting and training abilities.
- Valid Driver's License.
- Proficiency in Microsoft Office.
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STRATEGY AND PLANNING
- Identification of the most important customers (size and relevance) in the QSR & CTB channels and development of long term visions to drive vertical and horizontal distribution and sales
- Close alignment with local Trade Marketing, Brand Marketing and On Premise Marketing teams on marke trelevant industry- and consumer insights and national focus areas
- Annual business planning for the sector, including budget- and volume forecast as well as a thought through activation plan for each Key Account.
- Alignment with HQ on International strategy, guidelines and customers
UNDERSTAND NATIONAL KEY ACCOUNTS
- Understand customer structure (decision makers, influencers, staff), customer data, strategy, marketing plan, focus, target group, needs and expectations.
- Fully understands the route-to-market environment to maximize optimal and most profitable means to get the can into store / site.
- Continually research to understand customer needs better and respond with initiatives that are mutually beneficial
- Develop effective partnerships for Red Bull to be regarded as a key supplier and engine for profitable growth
- Define “common ground” while keeping “Bullish” win-win in mind.
- Explore and identify value of all possible variables for the customer.
- Maintains a strong in-field presence.
DEFINE NATIONAL KEY ACCOUNTS STRATEGY AND TACTICS (PLAN)
- In cooperation with On Premise Marketing and Leadership teams, develop and build the
- National Key Account Strategy and Tactics for Red Bull to win in these channels – annual business plan, quarterly and monthly plans.
- Monthly and quarterly analyze all variables that can affect the achievement of the plan and define new action plan to manage deviations.
MANAGING KEY ACCOUNTS
- Maximization of existing customer performance via effective joint business planning
- Acquisition of new customers from the relevant national universe in these channels.
- Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business.
- Collaborating with internal (other departments) and external stakeholders (including, but not limited to buyers, sales- & marketing managers, controllers, logistic managers and CEOs) to leverage business success.
- Ensuring executional excellence on account level by utilizing (cross-departmental) resources, such as Musketeer- and Consumer-Collecting teams.
- Managing agreed budget forecast and spend for each account. Monitoring customer performance and margin against investment and taking corrective action where necessary.
- Be an active ambassador for the Red Bull brand in front of the team and the On Premise Network.
- Respect and promote the Red Bull brand and company values within the team.
TRACKING, ANALYZING AND REPORTING
- Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity
- Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ.
LEADING BY EXAMPLE
- Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, as well as store/ site managers and staff)
- Being a “Canbassador” and building affinity and understanding of the Red Bull brand and product within network
- Delivering excellence with Red Bull`s premium brand image in all activities and execution
SELF MANAGEMENT
- Take responsibility for his/her own personal development in accordance with the annual performance objectives.
- Continual communication and consultation with the Management in the related area.
- Recognize and initiate any changes in the strategy, tactics, implementation that are necessary.
- Share best practices within the regional and national teams.
Your areas of knowledge and expertise
that matter most for this role:
- University – Bachelor’s degree preferred (business, marketing or similar).
- At least 5 years of outstanding performance and a proven track record in account management (beverage industry preferred)
- Strong On Premise industry knowledge, contacts and experience in the On Premise environment.
- Good understanding of the route-to-market for these channels
- Outstanding record of accomplishments in sales and trade marketing
- Successful track record in leading and motivating Field Sales Forces
- Fearless Tenacity to win new business and form new relationships
- Excellent verbal and written communication skills
- Ability and skills to effectively sell and negotiate
- Excellent presentation skills
- Entrepreneurial approach and mindset
- Highly developed analytical skills
- Strong planning, prioritization and organizational ability
- Proficient in MS office especially Excel and Power Point
- Self-motivated and ability to work independently
Method of Application
Use the link(s) below to apply on company website.
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