Vacant Positions at L'Oréal

KEY JOB ACCOUNTABILITIES: 

• Implement the medical strategy to increase prescription and recommendation of brands by health professionals and establish its scientific legitimacy and reputation  
• Develop relationships and programs with KOLs, scientific societies and patient associations to establish the scientific and medical reputation of the brands / Division 
• Collaborate with KOLs and HCPs to drive scientific studies and outputs 
• Develop and deploy communication strategy, tools and content for internal and external stakeholders (dotted reporting line to marketing manager)  
• Develop an omnichannel communication strategy and deploy digital tools that will serve the strategy 
• Resource localization and development to assist field teams in communicating with relevant stakeholders (eg detail aids) 
• Test the ROI of Medical communication assets with relevant stakeholders 
• Enhance the image and increase prescription and recommendation of the brands.  
• Promote the brands’ added value by emphasizing the technical and scientific characteristics of the products and services.  
• Get to know the environment, the pathologies, the products and the useful communication techniques for promoting the products and services.  
• Represent the brand/the Division at every contact opportunity with health professionals and ensure they are followed up (congresses, ongoing medical training)  
• Use all available communication channels to increase message frequency and enhance customization  
• Implement communication techniques to adapt to external and internal stakeholder needs  
• Ensure synergy with commercial and marketing teams to drive divisional strategy  

SKILL, KNOWLEDGE REQUIREMENTS AND EXPERIENCE  

• Relevant qualification or degree  
• Experience in KOL mapping and stakeholder management  
• 2 years of experience in a medical function within Pharmaceutical or FMCG dermatology   
• Knowledge of the dermo cosmetic/Pharmaceutical regulatory environment   
• A driver’s license  
• Track record of success in building medical relationships  
• Willingness to travel  

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KEY JOB ACCOUNTABILITIES 

• Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship. 
• Collect and analyse consumer and market insights and competition strategies to make recommendations to management 
• Implement new launches, maintain growth in pillar products and animate core catalogue 
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences 
• Adapt communication material (imagery, digital, point of sale) 
• Mobilise and work with other departments (sales, logistic, education,medical etc. ) and partner agencies to build broader business strategy; meet the deadlines 
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) 
• Manage PPP budget and ensure sales forecast accuracy 
• Effectively prepare clear messages for senior management 
• Specific to selective divisions: 
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand 
• Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.) 
• Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan 
• Medical marketing : Work with medical team on medical marketing strategies and implementation of initiatives 

PROFESSIONAL & TECHNICAL COMPETENCIES 

MARKET & CONSUMER INSIGHT 

• Identifies market drivers 
• Translates trends and consumer knowledge into meaningful insights 

BRAND DEVELOPMENT 

• Thinks brand strategy Imagines disruptive products & services Develops integrated campaigns that work Integrates retail & shopper expertise 
• ACTIVATION EXCELLENCE Delivers excellence with agility and rigor Integrates sustainable, business consciousness COLLABORATIVE LEADERSHIP Creates collaboration for bigger success Shares & leverages best practices