Marketing Executive at dmg events

Job description

Job Purpose:

Viewed as a trainee Marketing Manager, the Marketing Executive will be directly involved in the marketing of events, however, closely guided by the Marketing Manager (MM).

Job Description:

• Create and implement an integrated marketing campaign for the entire exhibition including exhibitor, conference and visitor campaign.
• Forecast and monitor entire budget, marketing time-line and media plan
• Develop marketing plan for exhibitor lead generation and engage with them to participate in marketing the event
• Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from utilizing below and above the line mediums including email, direct mail, PR, fax, social media, outdoor advertising, online advertising, trade and daily advertising, SMS, website, radio, search engine marketing and TV.
• Manage the clean, verification and build of the show database
• Negotiate barter details with appropriate media partners and associations
• Ensure show websites are fully up to date with latest information. Manage the integration of any third party modules (e.g. floor planner, show APP etc) between suppliers.
• Coordinate the design, production and mail of all marketing collateral, including sales brochures, conference brochures, visitor tickets, post-cards, top line report, post show report, print advertisements, web banners/emails etc

Minimum qualifications and knowledge:

• 2+ years at junior level marketing in events industry
• Marketing qualification is advantageous
• Practice good time management
• Be trustworthy, professional and reliable
• Practice confidentiality at all times
• Demonstrate good team work with co-workers/peers
• Be flexible when on occasions asked to perform tasks outside of the overall remit