Social Media Lead SA & SSA at Ford Middle East & Africa

Job description

Role Summary

Manage Social Media activities for Ford across the Sub-Saharan Africa Region to aggressively build Ford's product and corporate reputation using creative and innovative Social Media tactics.

Role Responsibilities:

• Create and execute social media strategy which includes all ideas, campaigns, and competitions, content ideas to increase engagement on our social platforms and support organization’s vision and objectives.
• Create interactive, creative and engaging social media content for Ford on all its owned SA and SSA social media channels.
• Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
• Devise agile tactical executions based on trending topics that would positively influence brand awareness and favorable opinion.
• Manage presence in social networking sites including Facebook, Twitter, Instagram, YouTube and other similar community sites and seeding content into social applications as needed. Contribute content to the regional LinkedIn page.
• Together with agency, lead the development, interaction and relationship management with all bloggers and influencers as well as relationship building with broadcast and print media to create awareness of Ford’s social media and to amplify our presence online.
• Data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, marketing e.c.t.) to manage reputation, identify key players and coordinate actions.
• Lead social publishing efforts to ensure digital marketing effectiveness, timely response management and legal compliance.
• Work closely with marketing to ensure alignment in brand communication. Work closely with customer care and rapid response team to ensure that all complaints received on social are transferred and dealt with by Ford’s customer care.
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns, launches and events in an effort to maximize results.
• Assist in all Ford launches and events by developing ideas and assisting with execution. Secure a good turnout of influencers and bloggers. Secure the launch and event is leveraged successfully online and to ensure key message delivery.
• Regularly feedback insights gained from social media monitoring.
• Support SSA markets with Social Media content for the various channels
• Assist SSA markets with community management across all channels.
• Manage SSA team members on all Social Media activities such as content, campaigns and launches.
• Provide insights to enhance the SSA team members and provide Ford Social Media knowledge to best serve the account such as new tool training, trends.
• Be the point of contact between SSA, Social Media Lead regional team, and the agency, execute weekly Social Media calls with each market.
• Manage the social media PR budget for SA and SSA and ensure that it is used effectively throughout the year.
• Support with asset creation for the Ford Performance SA Facebook Page
• Support Stackla to develop news and content to engage consumers
• Work closely with Ford stakeholders and social listening to manage crisis, ad hoc reporting and social advocate tracking.
• Keep up to date on technology trends, as well as understand their impact to our business and evolve our strategy as a result.
• Identify threats and opportunities in online user generated content surrounding our brand, inclusive of audience profiling, topical conversations or questions and reporting therefor to relevant departments to help employ tactics or strategies to mitigate risks or capitalize on opportunities.
• Interact with our online customers to align service of their needs with our corporate objectives.
• Team-oriented approach with a positive attitude necessary, as well as a can-do attitude and a sense of urgency in this rapidly changing environment.

PERFORMANCE MEASURES/ SUCCESS CRITERIA

• Launch with success. Ensure that Social Media contributes to the success of vehicle launches.
• First resolution response rate to ensure customer satisfaction and long term retention
• Show increased engagement across all owned Ford Social SSA channels.
• Deliver fan growth on all owned Ford Social SSA channels- keep the channels in the Top 5 best brand ranking on Social Media for growth and engagement.
• Increase in blogger and influencer relationships.
• Develop and implement innovative Social Media campaigns.

KNOWLEDGE, SKILLS and ABILITIES (KSA)

• Ability to build and maintain strong relationships with appropriate media.
• Proven ability to lead, plan, develop, and implement projects / programs that generate profit and the courage to reject those that do not.
• Should have a solid understanding of how each social media works and how to optimize content so that it is engaging on the relevant channels.
• Ability to work cross functionally and closely with regional social teams.
• Ability to develop and Implement the social media strategy, Proven ability to effectively communicate information and ideas in written and verbal formats to colleagues and senior management.
• Proven analytical and quantitative skills including the ability to establish measurements and success metrics.
• Communicate clearly – concisely and candidly.
• Be curious, detail-orientated and meticulous.
• Demonstrate creativity and documented immersion in social media with impeccable judgment and discretion in identifying threats and opportunities in user-generated content.
• Ability to manage a team of creatives.

QUALIFICATIONS and EXPERIENCE

• Qualification in Communications, Marketing, Social Media.
• 3+ years of experience in leading and executing social media strategies across multiple platforms (Facebook, Twitter, YouTube, Instagram, Snapchat, etc.)
• 3+ years of experience in two of the following: Digital Marketing, Brand Marketing or Communications.
• Proven working experience in social media or as a digital media specialist
• Solid understanding the social media channels including Facebook, Instagram, YouTubeTwitter, blogs, etc.
• Excellent writing and editing skills, presentation and communication skills
• Crisis management experience beneficial .
• Demonstrable social networking experience and social analytics tools knowledge
• Positive attitude, detail and customer oriented with good multitasking and organisational ability.
• Requirement for occasional afterhours and weekend events and community management.