Sponsorship Manager at The South African Breweries (SAB)

Job description

The purpose of the role is to drive and execute differentiated experiences that surprise consumers, build brands and drive volume through sponsorships

Key responsibilities include (but not limited to):

• Develop Africa’s & SA’s sponsorship strategy / model & annual sponsorship plan & calendar
• Develop strong value-add relationships with key sponsorships partners
• Track trends, create / identify opportunities for brand and competitive monitoring
• Acquire & negotiate to get optimum sponsorship potential
• Prepare the business case, apply financial and commercial acumen and financial measures (eg ROI)
• Assures proper implementation & leverage of the agreed terms
• Establish alignment between Media, Experiences, Brands, Sales and Agencies and ensure our assets work to the full potential
• Provide advisory input for sponsorship activation (to Exp Events or Brand team)
• Build capabilities across Africa (connections, brand, markets, agencies) and define harmonized ways of working
• Engage with the media and key stakeholders (eg PR, interviews, formal public speeches)
• Target setting, tracking, correction, evaluation (incl ROI), learnings

Profile

• Commercial business degree
• At least 7-10 years working experience across marketing and/or sales as well as sports sponsorship experience
• Excellent existing network, strong relationship builder
• Strong negotiator / influencer / cross functional team player
• Ability to understand & manage legal contracts
• Lover of sports