Counter Manager at The Estée Lauder Companies Inc

Job Description

Position Summary

• Drive business through Education, On-counter coaching, Outside Events, On-counter Activities in retail outlets and build brand equity.
• Plan and Coordinate events to ensure increased sales, brand awareness and productivity within the Brand, while maintaining Brand Image.
• Achieve the sales objectives through own effective performance, through exceptional customer service and through the effective management, development and motivation of the team.
• Meet and exceed service and sales goals established by coaching the artists on how to achieve goals by building long-term customers

Responsibilities

• Deliver 100% customer satisfaction.
• Ensure all counters are correctly merchandised, meeting all hygiene standards as directed by the Brand.
• Maximize in-store visual projection on counter and promotional areas (secure additional and best merchandising space where possible).
• Resolve any issues/complains related to business and reported to Manager.
• Assist in the timely development and execution of department marketing program, including seasonal new product launches and product re-promotes sampling and merchandising programs within specified categories in accordance with global Brand guidelines.
• Effectively supports GWP & special events programs in line with global guidelines and monitor sell thru.
• Provide regular feedback on new product launches and other programs as well as on local market trends and competitive activity.
• Ensure the team is coached, developed and motivated in all aspects of the business (selling, product knowledge, administration and customer service etc).
• Plan BAs/Consultants rosters to ensure the counter is adequately covered at all times so the customers can be served.
• Delegate tasks efficiently to the team members and ensure smooth flow of the operation.
• Communicate information effectively to the team member on a daily and weekly basis as required.
• Set daily sales targets to each BAs/Consultants.
• Conduct performance reviews and discuss individual action plan on a time to help the BAs/Consultant to achieve the Company’s expectation from them.
• Give consistent and timely feedback.
• Recognize the hard work of BAs/Consultants and reported it to the Manager.
• Ensure that performance challenges are dealt promptly and in line with Company policy and procedure and reported to the Manager.
• Ensure that the team delivers Company’s customer service standards.
• Work at gathering customer’s feedback and reported the same to the Manager.
• Handle customer complaints and raise it to the attention of the Manager.
• Answers queries and obtains information, and follows up all pending matters related to Brand personnel, products, events etc.
• Ensure the knowledge of all BA’s/Consultants regarding product launches, promotions, and events etc.
• Communicate to manager saleable items and non-saleable. Ensure stocks availability of saleable items and recommend or motivate BAs/Consultant to suggest non-saleable items to achieve sales targets.
• Closely monitor and analyze business results to recognize areas of opportunity and growth that will build and impact the business.
• Set, monitor and follow up each BAs/Consultants sales performance.
• With manager put in place 6 months activity planner that will ensure the achievement of targets.
• Monitor competitor’s activities and discuss action plan with the Manager. Recommends in-store and outside activities to build sales.
• Ensures all reports and documentations are completed accurately and in line with Company deadlines.
• Monitor BAs/Consultants time sheet.
• Perform other duties as assigned.
• Assist in managing counter expenses.
• Attend education seminars to gain Brand philosophy and product knowledge.
• Lead by example to create an environment that is encouraging, respectful, and motivational and builds team co-operation.
• Apply grooming standard to all personnel as per company policy.

Qualifications

• Cosmetic experience preferred.
• 1-2 years key holder responsibility in a supervisory role in a service oriented environment
• Ability to work in a fast paced environment.
• Computer literate – MS Office
• Managerial experience.
• Makeup-up Certification.