Social Media Campaign Specialist at Philips

Job description

Responsibilities

• Strategise, execute and manage a variety of Facebook ad campaigns from conception to creative to execution to analytics
• Continuously measure and optimise campaign performance while also establishing benchmarks and recommending future trends
• Gather data on consumer, competitor and market conditions
• Recommend new targeting
• Develop marketing strategies and marketing plans to achieve KPIs
• Provide regular reports, ROI analysis and recommendations for campaigns Marketing Managers
• Collaborate with internal clients and internal teams on a regular basis

Required Experience, Knowledge And Skills

• Proven experience managing Facebook ad campaigns
• Proven experience using tools – Facebook Marketing Partners (targeting, optimization)
• Previous ownership of your own clients/accounts
• Responsibility for large budgets
• Bachelor’s degree or better, with strong academic performance
• Expert knowledge of trends and tools for paid social media platforms, Facebook PowerEditor, self-service advertising, FMPs
• Strong research abilities with excellent analytical skills
• Very good English oral and written communication skills