Event Marketing Manager at MMI Holdings

Job Description
Position Overview

Momentum Retail is seeking a dynamic, detail-oriented Event Marketing Manager to take our marketing events strategy to the next level. Reporting to the Head: Marketing Operations, the Event Marketing Manager will be a team player that coordinates, promotes, executes and measures results for our events, including seminars, conferences, roadshows, product launches and incentive trips.

Candidates must be passionate about event marketing, a self-starter and have strong interpersonal, project management, and analytical skills.

Business Unit: Retail Marketing

Responsibilities

• Implement event strategy inclusive of seminars, sponsored events, conferences, roadshows, product launches and incentive trips that support Momentum achieving sales, profitability and market share goals.
• Day-to-day management of team of event planners with varying levels of skills and experience. This includes fostering an empowering and autonomous environment for events team members to take ownership.
• Plan and execute a calendar of independently managed events in addition to team management responsibilities.
• Rigorous management of event budgets and expense forecasting to ensure all events are executed within assigned budgets.
• Ongoing status reviews and post-event assessment with key stakeholders to ensure market leading events.
• Secure agencies, production companies, destination management companies and other outsourced vendors, as needed.
• Coordinate event activities including logistics, timelines and communications.
• Provide "single-point accountability" at the event managing, coordinating and collaborating with outside vendors, general contractors, Momentum team members to ensure event execution delivers within set budget, timeline and stated goals.
• Provide logistical expertise and production management.
• Communicate and follow up with conference speakers and suppliers to ensure all deliverables are received before the set deadline.
• Responsible for ensuring all events are aligned with Momentum brand guidelines.
• Analyze effectiveness of each key event component for implementing changes and recommended improvements as needed.
• Educate Sales and Marketing teams as needed on event objectives, expected behaviours and operating process.
• Deliver exceptional customer care before, during and after the event.
• Manage your continuing education to stay current on event industry trends and policies.

Job Requirements

• Proven experience as event manager.
• Proven negotiating skills with internal and external stakeholders.
• Skilled in project management.
• Ability to develop professional relationships in all aspects of the organisation.
• Excellent organisational skills.
• Track record of taking ownerships and driving results.
• Proven ability to think strategically and execute methodically.
• Proven ability to thrive in an ambiguous environment.
• Experience interpreting data and making business recommendations.
• Experience with managing and compiling a budget.
• Ability to travel domestically & internationally to events, site inspections, pre-con meetings, etc. Some weekend work may be required.
• Flexibility and willingness to assist colleagues with projects and tasks outside of job requirements.
• Ability to problem solve and work independently in a changing and multi-tasking environment with numerous deadlines.
• Demonstrated experience producing high-quality work in a fast-paced, deadline-driven environment.
• Proven experience executing in high-energy, high-change culture.
• Move easily between generating big, creative ideas and driving on-going process improvement.
• Outstanding team player and relationship builder.
• Onsite management of meeting/events; must be capable of making on the spot, sound decisions for which there are no written procedures.
• Conceptual, high-performing individual with tremendous passion for the events/meeting planning industry including the ability to identify trends, provide fresh ideas, take risk & challenge the status quo.
• Proven ability to accurately plan, forecast and manage budgets, as well as act in the best interest of the business.
• Meticulous attention to detail with a strong emphasis on thoroughness and accuracy.
• Create vision with ability to articulate and direct creative development to in-house creative team and/or external agencies/vendors.
• Excellent work ethic and a positive, can-do attitude to succeed; manage by example to inspire/motivate others to perform to the best of their capabilities.

Experience:

• More than 10 years strategic event management experience within a corporate or agency environment with wide-ranging event planning/management.
• More than 5 years management experience leading a high-performing team comprised of individuals with varied levels of experience and expertise. This includes building a collaborative team culture, fostering and empowering an autonomous environment for team members to feel supported.
• Experience working with cross-functional teams.

Education:

• Minimum: University degree or diploma in business, marketing, or related field.
• Preferable: BSc/BA in PR, marketing, hospitality management or related field.

Job related skills:

• Ability to take initiative to learn and produce high quality work.
• Proven analytical and data decision-making capabilities.
• Partner effectively with multiple stakeholders.
• Ability to communicate with all levels of employees, clients, vendors, contractors, and other stakeholders.
• Ability to collaborate with others and work well on a team.
• Display a positive attitude in all interactions with internal and external customers.
• Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously.
• Ability to maintain a view of the overall business situation when making decisions and setting policies.
• Ability to work on multiple projects simultaneously without a reduction in accuracy or quality of work product.
• Comfortable in a multi-task environment with frequent interruptions and short deadlines, and sometimes a high degree of pressure.
• Organizational skills and high-level of attention to detail.
• Ability to identify, define, and adjust processes, as needed, to improve department function and business results.
• Ability to drive results in ambiguous situations.
• Exceptional problem solving skills.
• Strong project management skills; detail and results-oriented.
• Excellent verbal, written, presentation and interpersonal communication skills.
• Must have strong budget, cost analysis and analytical skills.
• Strong time management skills: ability to manage multiple projects simultaneously and efficiently.
• Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organization both internally and externally.
• Proficiency with MS Word, Power Point and Excel as well as meeting & event planning solutions.

Behavioural competencies:

• Working with people
• Adhering to principles and values
• Relating and networking
• Persuading and influencing
• Presenting and communicating information
• Writing and reporting
• Applying expertise and technology
• Analysing
• Learning and researching
• Creating & innovating
• Plan and organise
• Delivering results and meeting customer expectations
• Adapting and responding to change
• Coping with pressure and setbacks
• Achieving personal work goals and objectives
• Entrepreneurial and commercial thinking
• Displays a passion for what you do and a drive to improve
• Displays a relentless commitment to win.