Marketing Lead for South Africa and SAEM at Mastercard

Job Description

This role is to lead Marketing in the South Africa and SAEM markets and is responsible for:

• Building brand strength and preference based on solid consumer insights
• Overseeing marketing programs to ensure best alignment of Mastercard resource against marketing to drive incremental profitable GDV and revenue
• Maximising franchise value by delivering greater customer support and increased value to key customers across South Africa and SAEM markets
• Be a key driver of operational effectiveness through in-depth integration within ecosystem partners’ activities to deliver on Mastercard’s digital agenda in South Africa and SAEM markets
• Ensuring consistency with worldwide global brand positioning
• Ensuring marketing resources and investments dedicated to efforts that are both relevant locally and in alignment with regional and global priorities and strategies
• Align and coordinate promotional and marketing activities within the broader marketing eco-system in line with product delivery strategy and Mastercard brand DNA

The Marketing Lead for South Africa and SAEM markets will partner with the MEA Head of Marketing and the Division President in the South Africa and SAEM markets division to develop go to market strategies and plans based on consumer insights, market opportunities, customer needs and priorities and Mastercard objectives. This role will be accountable for delivering against a prioritized list of opportunities to increase market-share and revenue for South Africa and SAEM markets.

Equal Opportunity Employer