Activation Coordinator at Mars

• Supports activation & ops teams in executing in Store Activation Plans across portfolios (Food, Pet & MW) Responsible for supporting that planning and implementation of multiple portfolios activation programs, working in partnership with relevant portfolio teams and 3rd party agencies to achieve our in-store KPI’s and objectives.

What are we looking for?

• Minimum Bachelors degree in Business (BCom) Marketing and/or relevant sales diploma
• +4 years’ experience within Field Sales Operations
• Experience of managing in-store excellence and POS delivery & ROI
• Proven track record in building brands and launching new products
• Experience managing across teams, portfolios and suppliers

What will be your key responsibilities?

• Supporting the In Store Activation Programme for all portfolios & brands considering total ROI
• (EBA, Display, Shelf Upgrades, permanent POS, sampling etc)
• Support the development of the annual in-store activity grid, driving visibility and alignment across the business and ensuring sales operational buy in/alignment
• Support and co-ordinating in-store activation partners (ie Barrows, ZaPOP, POS storage, sampling agencies) to drive cost and design efficiencies and deliverables per portfolio requirements
• Support in deploying the EBAs to market consistent with portfolio recommendations (mechanic, key visual) & manage POS/ sampling briefing, delivery and execution
• Support with measuring executional excellence per agreed KPI’s (strike rates)
• Manage any in-store implementation incentive programs and/ or promotion/sampling campaigns
• Support management of in-store budgets and maximising return on investment
• Support in leading in-store investment (ie off shelf costs) across activities and retailers with operational teams to ensure activity prioritisation and focus
• Work closely with Portfolio & category Managers to agree budget and activity plans
• Work closely with Sales to agree deployment needs
• Deploy digital content (images and descriptions) in markets for any retail requirements