Appointment Setter at Pavago

About the Role

• We are seeking a confident and motivated Appointment Setter to support business growth by engaging attorneys and scheduling qualified discovery calls for the sales team.
• This role focuses on initiating conversations with potential clients, understanding their needs, handling objections, and consistently following up until a clear decision is reached. The ideal candidate is proactive, organized, and comfortable speaking with professionals while navigating gatekeepers and decision-makers.

Responsibilities
Lead Outreach & Prospect Engagement

• Conduct outbound and inbound outreach to attorneys to introduce services and start conversations.
• Engage prospects in meaningful discussions to understand their needs and level of interest.
• Ask thoughtful questions to qualify prospects effectively.
• Navigate gatekeepers and identify the appropriate decision-makers.

Appointment Scheduling

• Schedule qualified discovery calls between prospects and the sales team.
• Confirm meeting availability and ensure prospects are prepared for scheduled calls.
• Maintain accurate scheduling records and ensure smooth coordination.

Follow-Up & Lead Nurturing

• Maintain consistent follow-up with prospects who have shown interest.
• Handle objections professionally and maintain productive conversations.
• Continue engagement until a clear decision is made by the prospect.

CRM & Lead Management

• Maintain accurate records of all outreach activity and prospect communication within the CRM.
• Track lead progress and update prospect status regularly.
• Ensure all prospect interactions and scheduling updates are properly documented.

What Makes You a Perfect Fit

• Confident communicator who enjoys starting conversations with new prospects.
• Persistent and resilient when following up with leads.
• Organized and detail-oriented when managing outreach activities.
• Comfortable speaking with professionals such as attorneys.
• Self-motivated and able to manage outreach tasks independently.

Required Experience & Skills (Minimum)

• Experience in appointment setting, sales development, or business development roles (SDR/BDR).
• Strong experience with outbound outreach and follow-up communication.
• Excellent verbal English communication skills.
• Ability to confidently handle objections and prospect questions.
• Experience using CRM systems and scheduling tools.
• Strong organization and time management skills.
• Reliable high-speed internet and professional remote work setup.

Ideal Experience & Skills

• Experience working with law firms, attorneys, or professional services clients.
• Experience in agency sales or marketing services outreach.
• Experience navigating gatekeepers and reaching decision-makers.
• Experience supporting high-value service sales conversations.

What Does a Typical Day Look Like?
An Appointment Setter’s day focuses on generating qualified meetings through consistent outreach and follow-up. You will:

• Conduct outbound outreach to attorneys and professional prospects.
• Engage prospects in conversations and qualify their interest.
• Handle objections and answer initial questions.
• Follow up with leads who have shown interest.
• Schedule discovery calls for qualified prospects.
• Update CRM records and track outreach activity.
• In essence: you are responsible for turning conversations with prospects into qualified appointments for the sales team.

Key Metrics for Success (KPIs)

• Number of qualified appointments scheduled.
• Outreach activity levels (calls, messages, follow-ups).
• Appointment show-up rates.
• Prospect response and engagement rates.
• Accuracy and consistency of CRM updates.