Assistant Brand Manager - Brackenfell, Cape Town at Shoprite Group of Companies

Job Objectives

• Support the creation and implementation of brand strategies with the Brand Managers and Marketing Manager, and effectively monitor the progress and impact of the strategy through analysis of sales, customer data and other performance measures.
• Ensure all communication content and channels, media selections and related endeavors are aligned with the Brand strategy.
• Support the Brand Manager on the day-to-day running of the brand activities.
• They will be accountable for their own brand, communication, campaign, media and production projects as delegated to them.
• Develop and sustain the brand for new businesses, ensuring alignment of brand strategy with the overall business strategy and core marketing strategy.
• Develop and maintain long term, profitable relationships with customers and suppliers, determining and evaluating potential customers, customer segmentations and suppliers, and ensure effective communications.
• Negotiate contracts with customers and suppliers or tender for institutional contracts
• Constantly measure the effectiveness of the implementation of all marketing strategies and provide reports on this to the rest of the team.

Qualifications

• Degree or diploma in Marketing, Brand Management, IMM or similar – (essential)

Experience

• +3 years’ experience in marketing or similar environment, with experience executing brand management and communications strategy for a large and well recognized brand/ organization.
• Strong commercial acumen and understanding of the media landscape within the broader retail industry – (essential).
• In-depth experience supporting advertising or marketing initiatives for retail, fmcg or similar brands or products through multiple media channels (social media, print, digital, etc.) – (essential).