Assistant Brand Manager - Cleanipedia at Unilever

Purpose of the Role

• To support the Digital, PR & Social Influence Manager in executing and optimizing Cleanipedia South Africa’s digital brand strategy. This role focuses on enhancing brand visibility, engagement, and performance across social platforms while maintaining consistency with global brand guidelines. In addition to growing and nurturing our online community.

Key Responsibilities

Digital Content & Campaign Execution

• Assist in planning and executing social marketing campaigns
• Coordinate content creation for Cleanipedia’s social channels, ensuring relevance to South African audiences.
• Collaborate with content creators, copywriters, designers, and agencies to deliver engaging, localized content.

Social Media Management

• Social campaign management and reporting of platforms (Facebook, Instagram, TikTok, etc.) with digital agency.
• Managing our online community called Shine – consistently looking for up and coming content creators, managing and creating briefs from internal brand teams in order to ensure Cleanipedia and homecare brand visibility throughout the year.
• Track performance metrics and suggest improvements based on engagement data.

Analytics & Reporting

• Monitor KPIs such as traffic, engagement, conversion rates, cost per engagement and view through rates.
• Prepare monthly performance reports and insights to inform strategy.
• Use tools like Google Analytics, Meta Business Suite/Tiktok Creative Centre, and Meltwater to identify trends and opportunities.

Brand Consistency & Localization

• Ensure all digital assets align with Cleanipedia’s global brand identity while being culturally relevant to South Africa.
• Work with digital agency to translate global strategy to more localized approach for content execution and campaigns.

Project Coordination

• Assist in managing timelines, deliverables, and stakeholder communications for digital projects.
• Liaise with internal teams (e.g., marketing, legal, product) and external partners (e.g., agencies, influencers).

Innovation & Trendspotting

• Stay updated on digital trends, consumer behavior, and competitor activity in the South African market.
• Propose new ideas for content formats, platforms, and engagement strategies.
• Use of tools – Meltwater and Sprinklr use beneficial.

Skills & Qualifications

• Degree in Digital Marketing or related field.
• 1–3 years experience in digital marketing or brand management.
• Strong understanding of South African digital landscape, consumer culture and content creators.
• Proficiency in tools like Meltwater, Sprinklrr, Traackr, Tiktok creative centre, Google analytics are beneficial.
• Excellent communication, organizational, and multitasking skills.